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London 2012 Promotional Campaign

TV ads begin (February 2005)

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BR
Brekkie
Just caught the first glimpse of a "London 2012" promotional ad as the Olympic bid heads towards it's final stages.

A nice ad, using images of British Olympians and last summers Olympic torch concert in London, accompanied of course by the Heather Small song "Proud."

One thing I did notice though during it's ITV1 airing is it wasn't screened as part of the adverts, but before the break (in between CITV and the "Next - Des and Mel" caption) - so are ITV one of many companies backing the bid, or is it classed as a public service ad?
NI
Nini
It's PIF classified and the ad in question has been doing the rounds for a while from what I remember. Do keep up! Laughing

One thing does make me think, it's not specifically Public Information so hasn't been shown in the dark end of early morning on BBC One so it's somewhere inbetween I expect. You'd imagine the BBC to show it as the games do earn them great audience figures.
OH
ohwhatanight Founding member
Yes, i first saw this air a few weeks back now. I also wondered why it was shown as a promotion rather than an advert?
BE
Ben Founding member
I first saw this on ITV back in November I think. No surprises that it was on overnight.
SP
Spencer
Brekkie Boy posted:
accompanied of course by the Heather Small song "Proud."


Never saw that one coming. Rolling Eyes
LO
LONDON
I am sure i have seen some sort of trail for 2012 on BBC1.
ED
edward
they were out here in the Summer, I've seen them first on various satellite channels such as Bonanza and Advert TV
NW
nwtv2003
Manchester's Channel M have shown them alot over the past few months, but they show loads of PIF's, I'm getting a bit sick of seeing the one with all of the Elvises in a van that breaks down on a motorway.

Though there's nothing great about that London 2012 promo, for some reason I'm just not keen on that track and part of it is just cringeworthy. Hopefully the promos will get better when they start to decide who will host the 2012 Games.
MB
Mark Boulton
Spencer For Hire posted:
Brekkie Boy posted:
accompanied of course by the Heather Small song "Proud."


Never saw that one coming. Rolling Eyes


It would have been much improved in my book if they had used Harry Hill singing "Proud" instead... that would make me back it!

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