I know it wasn't the proper final logo but I thought the one used as the candidate logo was a lot better.
yes, but for reasons (invented by Marketing Companies after a quick "bung" to the IOC) cities cannot use their candidate logo for their games! They have to spend lots of money getting a 3 year-old in East London to do it again with bits of paper and "sticky-back-plastic"
Perhaps a Blue Peter competition would entail a better result. At least that way we could have a phone vote for the winner. The procedes for which could pay for the games many times over.
It doesn't work. Quite honestly I didn't know it was spelling "20 12" from the boxes until It had been mentioned by another poster!
It doesn't help that, rather than write it on one line like everybody else writes a year, it's split up like it is. A bit too dynamic, a bit too radical, me thinks. And not particularly nice on the eye either.
Remember that the games are being held in London, England and we have an inherent inability to be nationalist because of our desperate need to apologise for everything from global-warming to the destruction of the dinosaurs (for which we have yet to offer a grovelling apology!).
The logo actually spells out our English culture - pathetic, undefined ill-conceived and short-sighted.
Well now, it's nice to see such hatred for a brand people have barely even caught glimpse of. I see its faults and how it feels like it's way out of touch in terms of what a traditional Olympic logo represents but the same crap got said about the big logo at one point!
People just cannot be pleased. If they went with anything predictable such as using the Union Jack, Big Ben or any other landmark they'd be criticised for being too fuddy-duddy and portraying a very old fashioned idea. Go the other direction and people still blow a valve for it being too different. LOCOG say the brand will evolve so I'm of the opinion that this is not the static logo as it'll remain for the next 5 years. I doubt they're stupid enough to leave something which would undoubtedly attract negative opinion and it will move towards something akin to the usual logos we're used to and accept.
Not defending the logo at all, it's way too 80s for me to enjoy as a legitimate idea currently but I still think this is not it and it's very naive to think this is it for good. Got 5 years, things will happen and change in terms of it and public opinion of it especially when the look of the games is released.
Nini, either you swallowed the marketing-speak of LOCOG, or one of the ectasy tablets supplied to the designer, either way you are wrong.
The logo cannot change as it is now registered and officially our most embarassing image to the world.
I can't imagine that even the most deranged youth in the world would want to wander around with that example of graphical vomit somewhere on their clothing.
