Exactly - if ITV wanted to get back in the local market they'd just add content back to the main channel, and personally the return of a weekly 30-minute non-news regional slot would be much more preferred than continuing with these local channels.
I think the fact ITV did not even blink when these local channels launched shows how unconcerned they were by them - they knew they didn't stand a chance.
OFCOM though can't just allow the legacy channels to remain in the prime EPG
slots. I don't think anyone could legitimately say That's TV or Made were fulfilling their PSB requirements, and as such should be booted down the EPG accordingly.
Stay Home. Protect the NHS. Save Lives.