Missed the posts after mine. apropos whether BBC local radio can attract younger listeners, I suspect it will very much depend on where it is. In places like Merseyside & Greater Manchester, where localism is wholly compatible with pop - has in fact been boosted by pop, with accents if anything strengthening among younger speakers - I'd certainly give it a chance (maybe this is the idea of moving away from standardised playlists?). In non-metropolitan southern England, where I live, where localism is wholly incompatible with pop - has in fact been more or less destroyed by pop, with accents dying off at a rate of knots - I'd give it much less chance. Mainstream local press where I live has never said anything to me about my life, but that doesn't make the local "alternative" media any better (indeed, through its Corbynism the latter has in fact espoused one particular 1950s shire Tory prejudice - it should be obvious which one I mean - much more than the modern shire Tory media itself).
The model for how a *non-youth-targeted* radio station can attract a new generation of listeners who'd previously have considered it unbearably naff and irrelevant is, obviously, provided by Radio 2 around the turn of the century.
Last edited by Araminta Kane on 14 January 2018 9:43pm