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Whataday10,214 posts since 13 Sep 2001
HTV Wales Wales Today
At this time of year, plenty of TV related products hit the shelves, usually licenced by the brand owner of each programme. I always remember as a child getting board games "Based on the ITV series" and usually featuring the production company's logo, in the days before a unified ITV identity.

I remember when The Big Breakfast licensed its brand to many things from crisps to shower gel, and the logo used would change as it was invariably redrawn each time.

Today, we are more brand conscious than ever, so I was wondering if you've seen any examples of branding being used incorrectly on official licensed products.

These stand out instantly to me:

*

*

I've worked closely with licensing brands before, and the owners usually have to sign everything off and can be quite pedantic about how theirs is used. I can't understand how old logos have been allowed to slip through the net.

With the Vicious cover, how can a graphic designer produce it not even noticing they are using the old ITV1 logo, even before it gets to be signed off?

The X Factor logo is a total mystery to me, unless they deliberately used the original logo to reflect the 10 year anniversary (which I think is unlikely).
Pete9,042 posts since 18 Jun 2001
STV North Reporting Scotland
See, I just don't understand how something like that can slip through the net.

Quite easily. The designer will have asked to be provided with a high quality version of the logo and that's probably what they've been sent/told to use. Everyday people are not half as brand aware as you may think.


Everyday people maybe, but graphic designers?


Them too
ELM 2011: I am sick of been persicuted by you immature TV Forumers!
Whataday10,214 posts since 13 Sep 2001
HTV Wales Wales Today
See, I just don't understand how something like that can slip through the net.

Quite easily. The designer will have asked to be provided with a high quality version of the logo and that's probably what they've been sent/told to use. Everyday people are not half as brand aware as you may think.


Everyday people maybe, but graphic designers?


Them too


Well I wouldn't contract a graphic designer that didn't pick up on the fact that the ITV logo has changed beyond recognition.

Even so, if it got past the designer, surely it gets signed off at some point? It was released by 4DVD so not like it's a small distributor.