At this time of year, plenty of TV related products hit the shelves, usually licenced by the brand owner of each programme. I always remember as a child getting board games "Based on the ITV series" and usually featuring the production company's logo, in the days before a unified ITV identity.
I remember when The Big Breakfast licensed its brand to many things from crisps to shower gel, and the logo used would change as it was invariably redrawn each time.
Today, we are more brand conscious than ever, so I was wondering if you've seen any examples of branding being used incorrectly on official licensed products.
These stand out instantly to me:
I've worked closely with licensing brands before, and the owners usually have to sign everything off and can be quite pedantic about how theirs is used. I can't understand how old logos have been allowed to slip through the net.
With the Vicious cover, how can a graphic designer produce it not even noticing they are using the old ITV1 logo, even before it gets to be signed off?
The X Factor logo is a total mystery to me, unless they deliberately used the original logo to reflect the 10 year anniversary (which I think is unlikely).