Kangaroo to become See-Saw (Allegedly)

The commercial video-on-demand service being developed by BBC Worldwide, ITV and Channel 4 will be launched under the name SeeSaw, according to a report.

The service, known so far as Project Kangaroo, may be delayed until next year, however. BBC Worldwide has yet to seek approval from the BBC Trust, while the project is also being investigated by the Office of Fair Trading.

Another key obstacle to progress is agreement between Worldwide, ITV and Channel 4 on how it should work.

SeeSaw has now been chosen from a shortlist of names, sources told Media Week.

Ashley Highfield, the BBC's director of future media and technology, was last month named as the chief executive of the project.

Awful name - we knew "Kangaroo" would never be it's final name but "Seesaw" sounds like something associated with CBeebies.

It is understood that the name SeeSaw, one of a number of options on a shortlist, had become popular with some executives working on Project Kangaroo.

However, it is thought that it is far from certain that SeeSaw will prevail. One source close to the project said that there had been "a move away" from the name recently, while another said that there would now be more research and consumer testing of a number of brand names. An official announcement expected soon after Highfield joins Kangaroo.

MediaGuardian claims that the name hasn't yet been chosen.



Clearly it's currently... in the balance.

Hopefully common sense will prevail. How about "Kangaview"?

I'll get my coat.