Junk Food Ad Ban

And it gets worse. MediaGuardian are reporting that shows such as The Simpsons, Hollyoaks, The X Factor, Lost, Make Me a Supermodel and Ant & Dec's Saturday Night Takeaway are likely to be affected by the new rules.

I wonder how it will affect Domino's long term sponsorship deal with The Simpsons.

Why won't it be?

If removing ads for rotten rubbish like Cheesestrings doesn't have any effect, it would suggest that the ads weren't working in the first place, and the advertisers were wasting their money.

Appears it is being scrapped.

http://media.guardian.co.uk/advertising/story/0,,1950910,00.html

It's nothing to do with 'political correctness'

Seems McDonald's decision the other day to withdraw from kids' show advertising may, and should IMO, backfire on them.

It should be painfully obvious for anyone who has been paying attention how cynical this move was, turning a negative spin into a positive one.

If the government had done this the Daily Mail would have had a field day.

Burger King, not Mcdonalds



The Daily Mail has a field-day every day about something, even if it contradicts a previous 'field-day'!

People are going to eat fast food regardless of whether it's advertised on TV or not.

As I've said before, this is only an issue now because the government is looking for a scapegoat for its policies which have seen school playing fields sold off, little time available for PE and a compensation culture unleashed which has resulted in children not being allowed to play anywhere in case someone gets sued.

We've always known fast food isn't good for us, but the knives weren't out for McDonalds as they are now.

According to Channel4News, even Marmite is subject to the ban.

This is a PR move with Ofcom trying to prove their power. Closing the stable door a bit too late, perhaps.

I do think this is Ofcom flexing their muscles rather pointlessly. The junk food companies will simply advertise outside major supermarkets, schools or other places where children will see the material.

Why don't the government simply stick a massive "Fat Tax" on these goods to put people off buying them. It's their usual trick for coercing the public's habits (and always rakes in abit of cash at the same time)

They could just educate people that a burger once in a while is perfectly ok, but one everyday isn't. It is the nanny state gone mad

so i take it from the positive responses on this thread that there won't be the familiar gnashing of teeth when ITV eventually totally pull out of children's programming?

The ban apparently includes Coco Pops. Kids TV won't be the same without an appearance from Coco the monkey.

It's absurd, parents should take a greater responsibility and children should be better educated to make an informed choice.