WH
Whataday Founding member
Isn't Wire TV what became L!VE TV?


Not really. L!VE TV bought Wire TV (possibly for sports rights and carriage agreement reasons?) but the Bristol-based WireTV content operation really had nothing really to do with the Canary Wharf Janet Street Porter/Kelvin McKenzie operation that Mirror Group set-up to run L!VE TV and make content for it.

Wire TV was set-up by a consortium of cable companies (in the days before full consolidation of cable provision under the Virgin brand) and was an attempt to create a 'cable only' channel as a USP for cable (a bit like The Parliament Channel in the pre-BBC Parliament days). It ran a lot of lifestyle content during daytime and early evening, but ran sport as well.

There were plans to spin-off the sports output they had under the Sportswire brand to be a separate channel but I don't think anything came of that.

When the channel didn't really get anywhere - it was sold to Mirror Group who wanted to get into running TV channels.



Although "What's in the Box" was certainly a L!VE TV programme at one stage. I remember it well, same format, presented by David Hamilton, no less.