Dickinson’s Real Deal has been a bit of a disaster in place of Kyle:
Real Deal: 361k, 11.1%
This Morning: 534k, 16.2%
Loose Women: 545k, 12.9%
Not only is Real Deal getting a third of what Kyle was getting, it’s dragging down the rest of the morning schedule. People seem to be switching over in the absence of Kyle and not returning to ITV. Apparently that’s one of the lowest ever ratings for This Morning. What they’ve chosen to replace Kyle with is probably the worst program they could have chosen (even if it’s very cheap to show). Something better suited to Kyle’s audience would help to retain viewers through to TM and LW. Repeats of any program will probably have a negative affect on the rest of the schedule though.
Despite the apparent complications with the 9:25 slot and logistics with the studios, I do think GMB/Lorraine would best retain the audience. However, that wouldn’t be without its problems. Until a new show can find its feet, there’s not really any solution without some disadvantages, which will be making things pretty difficult for ITV.
Judge Rinder would be a better fit in terms of the Jeremy Kyle audience demographic.
They would probably have to find something else to show at 2pm, or move the 2pm Judge Rinder to 3pm and move Real Deal to 2pm, otherwise the 2 showings would be a bit too close together in the schedule
Longer term they would probably have to find another show, for either the morning or afternoon slot, to avoid the 2 showings in one day.