BM
BM11
After the anonymous insider interview on the BBC News yesterday afternoon along with other reports in the tabloids the decision to axe The Jeremy Kyle Show was pretty much inevitable. It was fairly clear that the programme had become a toxic brand, in terms of what was shown on screen and what allegedly went on behind the scenes. Chances are if it had returned it was likely advertisers would probablywant to avoid being associated with (at least for the first couple weeks).
In the long term I wouldn't be surprised if Judge Rinder gets shown in the 9.25am slot, as I imagine it appeals to a similar audience type whilst being less controversial in content. However for the next month or few I can't imagine it being moved to that slot, as ITV will presumably be keen to ensure the press don't start making any comparisons and tarnishing the Judge Rinder programme/brand. Showing programmes such as Dickinson's Real Deal (or even a Tipping Point / Chase repeat) ensure that in the short term no comparisons can be made between replacement programme(s) and the now axed Jeremy Kyle show.
In the long term I wouldn't be surprised if Judge Rinder gets shown in the 9.25am slot, as I imagine it appeals to a similar audience type whilst being less controversial in content. However for the next month or few I can't imagine it being moved to that slot, as ITV will presumably be keen to ensure the press don't start making any comparisons and tarnishing the Judge Rinder programme/brand. Showing programmes such as Dickinson's Real Deal (or even a Tipping Point / Chase repeat) ensure that in the short term no comparisons can be made between replacement programme(s) and the now axed Jeremy Kyle show.
Quiz show or dining show repeats would probably rate better than Real Deal.