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From BBC News: ITV's former executive chairman Michael Grade told the BBC: "They're going to lose a very popular show, probably, it would be very difficult to bring it back now, unless there were some reasons we don't know that means they're completely exonerated.”
Given the growing pressure on ITV (including from some MPs), I don’t see how the show can really return. It would be terrible for ITV’s image, and advertisers might not even want to be associated with the show should it return. If the show is axed, I can’t see Kyle’s documentary strand returning or him presenting on GMB in the near future.
Dickinson’s Real Deal is a strange program to use as a replacement, so I’m not surprised it rated poorly. The target audiences are totally different, and it’s already on at 3pm. You’d have thought they’d have a better solution in place by next week.
Given the growing pressure on ITV (including from some MPs), I don’t see how the show can really return. It would be terrible for ITV’s image, and advertisers might not even want to be associated with the show should it return. If the show is axed, I can’t see Kyle’s documentary strand returning or him presenting on GMB in the near future.
Only 430,000 for Real Deal in the Kyle slot yesterday. Kyle got 1m on Friday. This is going to be a headache for ITV in so many ways.
Dickinson’s Real Deal is a strange program to use as a replacement, so I’m not surprised it rated poorly. The target audiences are totally different, and it’s already on at 3pm. You’d have thought they’d have a better solution in place by next week.