Jamie's More4 Takeover

Just noticed that there's a special "Jamie's More4 Takeover" bumper being used today on More4. It's currently in the middle of the programme so I'll check at the start of the next programme to see if there's any other special pres.

Basically it's the current More4 breakbumper but with artifical digital breakup for a few moments, and the word's "Jamie" and "Takeover" in a handwritten font next to the logo at the end.

http://i51.photobucket.com/albums/f363/TheAxG/JamiesMore4Takeover.png?t=1337425825

Video:

Junction at 12.40:

Dark break bumper:

Whats the deal with this?

Jamie Oliver is taking over the More4 schedule for the whole day with the best of his Channel 4 programmes from the last 10 years.

The timing of it would suggest it's tied in with Food Revolution Day, though it's not explicitly mentioned.
http://foodrevolutionday.com/

There's no DOG on the channel at the moment.