I've Won the Lottery - ITV1

Weren't Ch4 fined last year for having a L'oreal hair dye advert with Davina as a voice over during Big Brother in which her voice was only heard for a brief few seconds for the eviction announcement? Didn't Ch4 argue that as Davina didnt technically appear in the programme it wasnt a breach but OfCom disagreed because Davina is linked intrinsically with Big Brother.

So, ITV make a programme heralding the joys of playing the lottery and guess what, the first advert is for the lottery - surely in anyones eyes that is a breach of the code?

Oh, and Andrew I know you'll go to any length to defend ITV but how can you say its better for the questioned advert to appear in the first slot rather than in the middle? Surely if the ad is the first one in the break the distinction between programme and ad is blurred, save for a blink and you'll miss it ITV1 break bumper?

Apparently so but the programme wasn't discussing the merits of Benylyn cough syrup was it.

"anyone" but you (and a handful of others) probably doesnt give a t*ss. Why do you care so much? You must be fun to have as a friend.

That's not what I said.

If the lottery ad had been in the middle its likely that it could have been a mistake, like the Davina example you mentioned

But as it was at the start I'd expect Camelot paid a premium and therefore unlikely to be a mistake as they must have bought the slot especially and knew exactly what they were doing.

Therefore it's either a legal loop hole, or all concerned with the transaction isn't aware of the Broadcasting code. It'll be interesting what the result is. If they are in the wrong its doubtful they would be able to use the 'it was a mistake' excuse

This is a discussion forum. We were discussing something to do with TV presentation. I dont care one way or the other whether ITV are fined or not. I'm not going to complain because I agree that its petty but the thread interested me because of the discussion on here last year with respect to what happened to Ch4.

Now, are you going to go and deride other people on these fora for 'caring' about the BBC news studio reshuffel or those in the Sky news thread for posting an innane running commentry on todays presenter schedule? Are you going to question their motives for posting or are you just leveling your insults at me for this evening?

Yes, it was the one with Sally Lindsay in her pre-Shelly days in it.

Point accepted and yes it will be interesting if/whether a decision is made. Like I've said previously my motive for questioning this was that Ch4 were fined for 'mistakenly' breaching the code last year whereas, as you agree, this seems to be a much more deliberate example.

Well I'm pleased I managed to start a debate at least . Personally, I didn't loose any sleep over the issue, but I was aware of the fact that it may have been wrong. It doesn't do us any harm to keep Ofcom on their toes.

There's no point having rules if people can blatantly ignore them, and I believed that ITV had.

Incidently, I actually must've blinked and missed the break-bumper, cos I thought it was part of the programme, it was only when another advert came on without a B-B that I then rewound on Sky+ and noticed that the Lottery advert was indeed part of the commercial break!

we all make mistakes! just look at my mocks hehehe

I didn't say I'd made a mistake. I think my complaint to Ofcom is well-founded......otherwise there is no point in having Ofcom. If they reject my complaint then they are just proving themselves to be another QUANGO created to provide jobs for political and/or media has-beens

PS: Yes, I've seen your mocks

Here's their repsonse - rather quick really....considering them (difficult to read, so I summarised below):

http://www.rp-networkservices.com/tvforum/uploads/off1.jpg
http://www.rp-networkservices.com/tvforum/uploads/off2.jpg



Advice please from Hatton Cross now.....neither Ofcom or ITV seem to know their own rules!