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ITV's six new idents

Split from ITV Rebrand 2013 (April 2013)

JO
Jonny Tyne Tees Look North (North East)
The Hook-a-Duck and Waltzer idents are pretty good. It only really works with interesting colour contrasts, allowing the logo to do its party trick.

The Balloon and Lifeboat ones are good examples of this too.
youtube
PC
Paul Clark West Country (East) Points West
I don't particularly like the camera motion on Waltzer, but Hook-A-Duck is quite nice visually. I still don't rate the music much, in general.

Not the first time it's been compared, but seeing the Record Store ident earlier reminded me of the old Five ident.
AG
AxG Yorkshire Look North (Yorkshire)
I don't particularly like the camera motion on Waltzer, ...

I agree, it starts out well with the lights, but seems too fast paced later on.
AW
Andrew Wood Founding member Central (West) Midlands Today
ITV goes for retail with seven and eight:

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Florist

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and as Paul mentioned - Record Shop

Videos are here
Last edited by Andrew Wood on 29 April 2013 8:34pm
ID
Identity Wales Wales Today
They really need to make the music a lot more upbeat and fun. It doesn't suit the fairground idents to have slow music.
AW
Andrew Wood Founding member Central (West) Midlands Today
Greenhouse (love the snail) and Farmer added this morning, too.

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Video link as above.
Last edited by Andrew Wood on 29 April 2013 8:33pm - 2 times in total
AW
Andrew Wood Founding member Central (West) Midlands Today
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Women rowers out on the River Tyne.
Last edited by Andrew Wood on 29 April 2013 8:34pm
AG
AxG Yorkshire Look North (Yorkshire)
Number 12, a fake statue (incomplete):

AW
Andrew Wood Founding member Central (West) Midlands Today
Is there no end to the additions this weekend?! I've heard tell that there was a bowling ident before YBF yesterday.
AG
AxG Yorkshire Look North (Yorkshire)
Surely this has to be a record for the number of new idents barring actual rebrands.
BR
Brekkie Wales Wales Today
They really need to make the music a lot more upbeat and fun. It doesn't suit the fairground idents to have slow music.

I agree - and some of the colour schemes are rather dull though. On the whole though this rebrand is working well for ITV and I guess spring has officially started. I guess most of these will be used for Spring/Summer, with a few originals hanging on in there too before more are released in the autumn.
Turns out nobody had 2020 vision.
AG
AxG Yorkshire Look North (Yorkshire)
13:

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