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Joshua2,932 posts since 9 Jul 2005
I really like the new additions, particularly the waltzers ident, it reminds me of the old bumper cars one which was useful on a Saturday night before the entertainment shows began.
Macalolo1,853 posts since 24 Aug 2008
London London
At least (for the moment) ITV seem keen to keep the rebrand remaining fresh. The idents I'm assuming aren't to staged and literally are just recorded by a camera whereas cgi idents and such like probably took more time to produce with the previous ITV generation.