ITV's six new idents

Videos here

Bingo!

In a control centre ident.

And for completeness, the horse ident:

I really like the new additions, particularly the waltzers ident, it reminds me of the old bumper cars one which was useful on a Saturday night before the entertainment shows began.

By my reckoning, that's six new idents tonight!

and here's the Bingo one (which I think makes it 6 new idents now):

I'm not getting any sound from that on TIG?

At least (for the moment) ITV seem keen to keep the rebrand remaining fresh. The idents I'm assuming aren't to staged and literally are just recorded by a camera whereas cgi idents and such like probably took more time to produce with the previous ITV generation.

Thanks, AxG, I'd uploaded the video without the mux-ed audio. All fixed now.

The more idents that are shown, the more they remind me of Westcountry's idents, in that many idents are made to be used at different times of the day, of the year, and of the season.

Although interestingly there was a difference from between SD and HD with the announcement on this ident, as when the music dips for the announcement, on SD the music cut out completely which didn't happen on your HD recording.