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tomo359969 posts since 18 Oct 2009
Border (England)
Another new ident just seen to introduce a special interactive advert. It was a fairground waltz. Another upbeat ident perfect for entertainment programmes. Shame these two new idents weren't around for Saturday Night Takeaway.

Sorry I'm unable to capture any of these. Having trouble with my other computer Sad
fanoftv7,993 posts since 4 Jan 2003
Central (West) Midlands Today
Variety is definitely the key with these idents - the more the better really. Must say though not a fan of the BGT break bumper and I think special breakbumpers is one thing that's a bit difficult with this look.

I thought it looked a bit tacky as it used the same bumper as last year where the 3D effect didn't blend well with the 2D of the new logo. I presume it's something that they didn't think about in the design & are therefore experimenting with.