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Is ITV4 really neccessary?

(September 2005)

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BR
Brekkie
ITV4 will launch in November, with a range of programme for us men to watch. Yes, we're so important we've been relegated in priorities to ITV's fourth channel - and even have to share it with the kids!

But is ITV4 really neccessary? Surely the dramas would work just as well on ITV3, while ITV2's schedule is hardly so overcrowded the sport has to be moved to another channel.

Also, a point I've made before but on Freeview ITV's own mux is full, meaning ITV4 will be on the Crown Castle Mux D - which not all Freeview viewers can receive.


Anyway, here is the line up from MediaGuardian: http://media.guardian.co.uk/broadcast/story/0,7493,1574308,00.html

Quote:
ITV4 lines up big guns for launch

Jason Deans
Tuesday September 20, 2005


ITV's new digital channel aimed at men, ITV 4, launches on November 1 with a programming line-up including a raft of US shows such as the new version of Kojak, starring Pulp Fiction actor Ving Rhames.
ITV 4 will feature a mix of US imports, movies and sport, including Champions League football and boxing.

"ITV 4 brings a whole new dimension to the ITV family of channels, premiering brand new US shows and premium US sporting events as well as quality movies and great comedy," ITV 4 channel editor Stephen Arnell said.

New US programming on the channel will include Kojak, starring Rhames in the role made famous by Telly Savalas, with Chazz Palminteri as his police boss.

Wanted stars Gary Cole as the leader of a covert crime-fighting squad tracking down LA's 100 most-wanted fugitives.

Michael Madsen features in another US drama import, A Vengeance Unlimited; while in the reality show Invasion Iowa, William Shatner hoaxes a small American town into believing he's shooting a sci-fi movie there.

Other new US programming on the channel will include a TV mini-series spin-off from the movie, Traffic; politically incorrect comedy show, Crank Yankers; and a reality format, The Assistant, in which 12 contestants compete to become PA to a Hollywood star.

ITV 4 will also feature older US programming, including cult comedy The Larry Sanders Show and David Letterman show.

Other library titles on the channel include Dark Skies, American Gothic and Homicide: Life on The Street. As well as live Champions League football and boxing, ITV 4's sports output will also include the Tour de France and the World Poker Challenge.



And finally, taking a broader look at digital TV, do you think TV companies should be able to launch channel after channel after channel? Would you prefer OFCOM to have a higher quality threshold in determining who they give broadcast licences too?
TW
Time Warp
Wasn't there a topic like this from a little while back?
DI
digiperson
www.itv.com/itv4 now links to an ITV4 web game.

digiperson
M
M@ Founding member
Now linking to a preview website sporting the new logo. Seems we have a first glimpse of the new itv corporate image.
SK
skyisthebest
digiperson posted:
www.itv.com/itv4 now links to an ITV4 web game.

digiperson


It now links to a page about ITV4 showing the new ITV logo!
MR
mromega
http://www.rp-networkservices.com/tvforum/uploads/newitv.jpg

Quite elegant, nice colours. Let the mocks run free
DI
digiperson
skyisthebest posted:
digiperson posted:
www.itv.com/itv4 now links to an ITV4 web game.

digiperson


Is that the new ITV logo on this page? and the ITV4 logo?


Seems the site has launched fully now. Smile

digiperson
JC
JCB
Interesting. So ITV are ditching the yellow and blue. I wonder if the rest of the ITV family will be re-branded on November 1st. Or maybe it will happen sooner. Possibly when ITV50 ends?
SE
Square Eyes Founding member
Bit more info here from c21media.net

ITV4 takes wraps off launch line-up

ITV4, the male-skewing addition to ITV's multichannel family, has unveiled its launch schedule today, which includes feature-length factual docs Outfoxed and The Hunting of the President, as well as US acquisitions such as Wanted.

Building on sister channels ITV2 and ITV3, the new schedule will include a mixture of US drama, comedy, sport, blockbuster movies and factual docs and will launch November 1, running from 18.00 daily.

As revealed by C21 in July, on the drama front, ITV4 has bagged exclusive rights to gritty US crime drama Wanted as well as the new Kojak, starring Ving Rhames.

Traffic: The Mini Series, inspired by the Oscar-winning feature film, will take an inside look at the illegal and lucrative world of trafficking in all of its forms, with new characters. One of the most critically acclaimed US dramas, Homicide: Life on the Street, will also be making an appearance.

ITV4 has also stated its intention to air documentaries and has lined up two political feature-length efforts: Outfoxed, which explored the Conservative bias of Rupert Murdoch-owned Fox News Channel; and The Hunting of the President, which documented the 10-year campaign to destroy Bill Clinton.

ITV4 said it would premiere comedy new to the UK. Invasion Iowa, a science fiction parody starring William Shatner, as well as The Assistant, which follows 12 Hollywood wannabes as they are put through Apprentice-style tasks, are included on the bill.

Sporting coverage includes UEFA Champions League Football, Live Boxing, the Tour De France and World Poker Challenge, while film titles include The People vs Larry Flynt, Full Metal Jacket and Carlito's Way.

Stephen Arnell, ITV4's recently installed channel editor, said: "ITV4 brings a whole new dimension to the ITV family of channels, premiering brand new US shows and premium UK sporting events as well as quality movies and great comedy. ITV4 is set to follow in the footsteps of ITV2 and ITV3 as a successful addition to the ITV family of channels.” Arnell was formerly channel editor of ITV3. His remit now includes overseeing both of the channels.

ITV4 is to share its airtime with the forthcoming CiTV kids digital channel, which will air in the daytime on Freeview.


So who's going to be first to mock the ident with numbers and colours for 1, 2 & 3 ?
BA
Bail Moderator
What the hell is that, surely they're not ditching the current branding, it's not *that* old, kinda messes up ITV News as well, seeing as the graphics, astons and sets are all tied to the boxes theme, if ITV1,2,3 don't re brand to suit ITV4 will just look odd.
LO
Londoner
JCB posted:
Interesting. So ITV are ditching the yellow and blue. I wonder if the rest of the ITV family will be re-branded on November 1st. Or maybe it will happen sooner. Possibly when ITV50 ends?

I think ITV1/2/3/News are getting their new looks early in the new year.
LU
Luke
Londoner posted:
JCB posted:
Interesting. So ITV are ditching the yellow and blue. I wonder if the rest of the ITV family will be re-branded on November 1st. Or maybe it will happen sooner. Possibly when ITV50 ends?

I think ITV1/2/3/News are getting their new looks early in the new year.


didn't somebody post a thread on here saying that ITV News in particular was due to get a whole new set etc?

EDIT. just found it after a quick search: http://www.tvforum.co.uk/forum/viewtopic.php?t=16686

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