ITV4 to launch in Autumn

SE

Square Eyes Founding member 30 May 2005 3:57pm

time_warp posted:

Well, how successful is ITV3 atm? I can't imagine that it is doing That well and I believe that ITV should focus their effort on this new channel before moving straight on to the next one - give it a year and we'll be talking abut ITV8!

ITV3 is currently the third most popular multi channel offering, only trailing ITV2 & Sky One & neck and neck with CBeebies.

ITV's multi channel share is compensating for a decline in the ITV1 audience.

AN

Andrew Founding member 30 May 2005 5:03pm

Matrix posted:

I think ITV really need to sit down and simply decide what the hell their doing, because at the moment it appears sloppy and slap dash...

Isn't that what they are doing? Sitting down and assessing all the posibilities before launching the channel.

They haven't themselves announced anything formal yet, they just keep drip feeding stuff to the press and shareholders so they know they are actually doing something

TW

Time Warp 30 May 2005 5:28pm

Andrew posted:

Matrix posted:

I think ITV really need to sit down and simply decide what the hell their doing, because at the moment it appears sloppy and slap dash...

Isn't that what they are doing? Sitting down and assessing all the posibilities before launching the channel.

They haven't themselves announced anything formal yet, they just keep drip feeding stuff to the press and shareholders so they know they are actually doing something

Yes, but don't you think this launch is too soon after the launch of ITV3?

(May 2005)