ITV4

Hey ho,

ITV4 was originally going to be suited to women but it was decided that 2 & 3 already did that, so then it's description was a gaming channel but now the new description is... a men's channel probably taking material from Men & Motors.


If ITV win this lovely bid for an 18 hour channel this is what we can expect to see...

(probably.)

Joel.

digitalspy.co.uk

I presume that ITV will rebrand Men & Motors then.
It's a shame that the daytime isn't going ahead, as daytime isn't really ITV2 & 3's territory.

ITV2 should be aiming for the teen-mid 30's market, ITV3 should be showing old and classic programmes along with new drama and aim at the older audience, and so ITV4 could be a mixture of everything.

Technically it's the wisest solution as it will attract the ABC1 Males, but it may make the network look tacky, or should that be tackier?

D O U B L E P O S T

Strangely I was only thinking about ITV4 whilst trying to get to sleep last night.

My theory was that ITV4 was going to be two channels in one. For certain portions of the day it would carry CITV and then post 7pm it would be the gaming channel that was proposed.

A typical line-up would be (on school days):-

06:00-09:00 CITV (younger kids programmes to begin with some shorter cartoons so the kids can drop in and out of whilst having breakfast and getting ready to goto school. A mixture of some pop videos aswell to set them up for the day.)
09:00-10:00 Retro Quiz Hour (ie Crosswits, Krypton Factor, even Blockbusters - just some game shows to get the braincells working that early in the morning as I dont think that many people would want to enter a competition so early in the day. And also ITV1,2,3 dont seem to show gameshows anymore
10:00-15:00 ITV Quiztime This would be a totally live, interactive quiz arena where there would be online quizzes to solve, but wouldn't be the normal Quiz Tv/9 Live tv type quizzes - there would be much more involved games and greater chances of more people winning much bigger prizes.
15:00-19:00 CITV as per ITV1 at the moment with pop videos whilst the ITV News Hour is on ITV1.
19:00-02:00 ITV Quiztime as 10:00-15:00
02:00-04:00 Teleshopping

There is no real need for CITV to be on ITV1 anymore and the time could used better by ITV by moving CITV onto ITV4 and introducing an afternoon soap/drama each afternoon around the wealth of diy/antiques programmes!

I would remove CITV from ITV1 and move all children's programming to ITV4. Research showed that houses with children have taken the switch to digital tv long before non-family houses. The figure I remember being quoted a year or two back was that over 50% of families have already taken up digital tv and so with the huge uptake of freeview I expect the family percentage to be much much higher!

I personally wouldn't want ITV4 to be a 100% gaming channel - I dont think it could sustain the public interest for long periods each day and wouldn't make THAT much of a profit - therefore some other strand needs to be introduced!

I think CITV should stay on ITV1 because although a lot of people will have digital tv, some don't and it would be huge disappointment to the kids knowing that CITV would be going. Also, a lot of children have analogue TVs in their own rooms and like to watch their programmes in their room.

Only one problem, the fact that ITV have to provide a certain amount of hours of Childrens Programmes a year on ITV1.

I wouldn't think that a whole interactive gaming channel would work for ITV, though a channel mixing daytime, interactive gaming, sports, cars, and the women may work.

ITV2 - should carry the celebrity programmes, CiTV2 strand, music shows, recent and new comedies, a few new shows, new american/teen drama, etc similar to BBC3/E4

ITV3 - should carry classic comedy and drama or new drama premieres, etc. similar to UKTV Gold and the old Plus

ITV4 - should carry daytime, a few sports (mainly the ones involving cars on Men & Motors), the motors, the women for men (and lesbians), and interactive gaming

ITV News - obviously the news, yet tailored better with fixed double headed schedules

And ITV1 should be the mix of all.

No CITV on ITV2! Kids programmes takes up too much time as it is. Theres plenty of kids digital channels.

And ITV1 need shooting for their shnit programming!

Too much time??
Remember that attracting kids to your channel or network as a youngster usually makes them prefer that network in adult life.

And compared to the majority of programmes on ITV2 kids programmes would be much better.

Plus it would be a safer option for ITV before setting up a kids channel, which although they say isn't in the pipeline at the moment, it may happen one day.

I do think that ITV should start to try and get one channel right. Some things they do great (Corrie, Saturday Night Takeaway, This Morning), other's are totally wrong (Celebrity Wrestling, The British Memory Test and this new celebrity surgery programme).

Shnit?

I agree with you there that the ouput of late has been of variable quality. In my view both Channel 4 and five has improved the quality of their output and are exploring new types of programmes whereas ITV only seem to immitate - they don't seem to be innovative anymore (well apart from Simply The Best! lol)

BUT

I suppose BBC One is also in a bit of a crisis at the moment! It is the least watched channel of my household for a while now where the only programme I can remember anyone watching is Eastenders - where that isn't even essential viewing anymore.(ps and the rugby! did I mention we won?)

Last night, we were so desperate, that we watched Hot Houses and High Hopes on BBC 2W then Brat Camp on Channel 4. BBC1 and ITV1 didn't even come into the equation. Later on I watched Fool Around with .... on E4 before deciding that there was absolutely nothing worth watching on any channel.

Tonight is a much better night of tv viewing though.

My point I'm trying to make is that we do actually pay for the BBC(unlike ITV) and if ITV want to put out drivel they can! But we should expect MUCH MUCH more of the BBC. Personally I think BBC 2W (and BBC Three/Four) are a total waste of money and don't particularly add that much to the BBC portfolio. Any decent programmes on the BBC should be on BBC1 or BBC2 in the first place to reinforce a particularly weak schedule. Has BBC2 lost that edge it once had where all programmes are shoved onto BBC Four, comedies shown first on BBC Three and other popular programmes moved from BBC2 to BBC1? I think THREE BBC channels is about the right number to have(excluding childrens)

Living TV has had a good last 12 months culminating in winning TV CHANNEL OF THE YEAR. But even so, the schedule of late has been dire with the worst programme being Im Famous and Im Frightened presented by Claire Sweeney!

Are we expecting too much from tv programmes this day or are the tv executives getting lazier?

You do pay for ITV indirectly, unless of course you never buy anything that's advertised on the channel.