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ITV2's New Idents

Second wave (April 2013)

AW
Andrew Wood Founding member Central (West) Midlands Today
Well, we've seen the new Haywalking and Panda Walker idents ...

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... and now there's a Wheelbarrow-Wielding Workmen ident too ...

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Videos here
ID
Identity Wales Wales Today
Haven't we seen that wheelbarrow one before?
TH
Thinker
Haven't we seen that wheelbarrow one before?


It was posted on ITV's YouTube channel on the morning of the rebrand, but was deleted the same day and not seen on TV (until now).

There was another ITV2 ident with young people running through an airport that was also posted on YouTube and quickly deleted. AFAIK it is yet to be used on TV.
AG
AxG Yorkshire Look North (Yorkshire)
And apparently the dog is a Chow Chow.

57 days later

AW
Andrew Wood Founding member Central (West) Midlands Today
There was another ITV2 ident with young people running through an airport that was also posted on YouTube and quickly deleted. AFAIK it is yet to be used on TV.

Just seen that - should be on at 8.30pm on ITV2+1.

12 days later

TH
Thinker
Nick Lambert of BoundaryVFX has posted a video detailing the post production work involved in making the hay bale ident:

http://vimeo.com/67122228

This reel shows the same thing for the lion walker ident:

http://vimeo.com/67759815

34 days later

AW
Andrew Wood Founding member Central (West) Midlands Today
Now that ITV2 is this year's Broadcast Digital Awards' Channel of the Year, perhaps it's time BBC Four removed the strapline from its idents...

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JO
Jonny Tyne Tees Look North (North East)
Now that ITV2 is this year's Broadcast Digital Awards' Channel of the Year, perhaps it's time BBC Four removed the strapline from its idents...

Oh, how long until BBC2 can stop looking like total ****?
youtube
CA
Cando London London
Now that ITV2 is this year's Broadcast Digital Awards' Channel of the Year, perhaps it's time BBC Four removed the strapline from its idents...

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They're two different awards.......

Both the BBC 2 and BBC 4 awards are from the traditional Channel of the year awards awarded annually at the Edinburgh Media Guardian Television Festival. When Sky1 had the same award as ITV2 last year they pointed out it was the Broadcast award and not the traditional one.
Last edited by Cando on 26 July 2013 1:34am
AW
Andrew Wood Founding member Central (West) Midlands Today
http://www.bbc.co.uk/ariel/18533661 mentions Broadcast, but yes http://www.geitf.co.uk/GEITF/channel-of-the-year/past-winners shows the Edinburgh award.

It's worth noting that there's no digital award at Edinburgh this year.
Last edited by Andrew Wood on 26 July 2013 1:57am - 2 times in total
TT
Tumble Tower Meridian (South) South Today
Has ITV2 shown the Airport ident yet? Since the extra idents were added in the spring, I've managed to get the hay bales, panda walker and wheelbarrow workmen idents on video, but not the airport one.
B1 = BBC One B2 = BBC Two B3 = BBC Three B4 = BBC Four B5 = CBBC Channel B6 = CBeebies B7 = BBC News 24 B8 = BBC Parliament

I am 7... squared
AW
Andrew Wood Founding member Central (West) Midlands Today
Earlier in the thread:
Quote:
There was another ITV2 ident with young people running through an airport that was also posted on YouTube and quickly deleted. AFAIK it is yet to be used on TV.

Quote:
Just seen that - should be on at 8.30pm on ITV2+1.

Then TT asks:
Quote:
Has ITV2 shown the Airport ident yet? Since the extra idents were added in the spring, I've managed to get the hay bales, panda walker and wheelbarrow workmen idents on video, but not the airport one.

Take the answer as being 'yes'.

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