ITV2 turns 20

Indeed, they did this for two seasons, starting in 2000. In those days there was lots more Champions League fotball because of the second group stage, ther would be a match most weeks, so on those occasions they did indeed show Corrie on ITV2 at 7.30 and repeat it on ITV at 9.45. They did that on every occasion in 2000/01, and for the first half of the 2001/02 season, but as you say, for the second half of that season - when the football had the potential to go to extra time and Corrie to go out very late (after the 2001 final it went out at 10.50, the latest ever) - they showed Corrie on Tuesday instead. And then the following season the football was on Tuesdays instead.

The 9.45 Corrie on Wednesday was a regular thing for a while, and in 1999 they moved Tonight to Wednesdays at 10.15, after Corrie, because it hadn't been doing very well on Thursdays and they hoped Corrie might give it a bit of a leg-up. Everyone forgets what a flop the original hour-long Tonight was, it didn't catch on at all and was endlessly threatened with the axe.

Can anyone confirm if this logo's real or a mock-up? If it's the latter, whoever made this certainly did a good job;

Surely it's a mock?

I’m not sure if ITV2 was around when that ITV logo was in use - it may have been an early logo that never made it past the drawing board, but more likely a mock.

ITV retired the 1989 logo in October 1998, two months before ITV2's launch.

By then, of course, they had long stopped trying to put channel logos into the 'V' of this logo.

In Grampian land the 1989 ITV logo and ident still ran as late as 1998. Everywhere else that had used it (or a variation of it) had dropped it long before that point.

Of course Grampian heavy used in vison so blink and your miss the ident.

I suppose it is conceivable that there was an earlier version of the logo which never made it to air. ITV4 had a different pre-launch logo using the cubes format before being the first channel to launch with the new corporate logo.

At a guess though, the image posted does have a bit of an air of 'mock' about it, especially the very fine green lines where the white of the 2 meets the edge of the V. It looks like someone's edited this copy of the 1989 logo.

It's a mock. http://logosfake.wikia.com/wiki/ITV2

Yes, I’m sure they spent all of 30 seconds on it.

Errr... I'll keep my mouth shut.

I doubt today's graphic designers spend much longer.