I uploaded the clips here to YouTube of the launch, the first ad break and the first junction after the It Takes 2 programme, hard to believe it has been 20 years since launch.
The launch programme barely registered with BARB despite the hype and promotion at the time. Certainly the ratings never fully picked up until it was made available on Sky.
The clips I recorded were from ITV2 on Cable & Wireless, who I believe took a DTT
signal for the channel. It was not uncommon in the early days to see a digital break up on the picture often leading to a black screen with a red square on air for a few seconds before the signal became fully reinstated.
The channel was placed onto our Cable system about two hours before launch, to which the A Different View programme was being played up to the last hour. The next morning the GMTV2 prelaunch fishtank loop began, however for us we never saw GMTV2 until it was officially added in July 1999.
S2 and TV You/UTV2 didn’t launch until a bit later, did GMTV2 broadcast on LCN6 even though the local services hadn’t launched at this time...