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Revolution287 posts since 27 Oct 2005
London London
Tomorrow (7th December) marks 20 years since ITV2 came on the airwaves. The introduction of ITV's second channel had been mooted for decades; if you can recall back in the late 70s, certain tellys and remote controls were manufactured with an 'ITV2' button in anticipation. Then of course Channel 4 burst into the scene...

ITV2's launch in 1998 came a few weeks after the Digital TV explosion. But unlike BBC Choice it wasn't widely available; it was DTT and cable exclusive at first. Initially the programming was broad; news and current affairs, children's TV, lifestyle and sport. There was in-vision continuity to start with.

It was also the second home of the Champions League; before the competition's expansion in 1997, you had the other English team's matches on Carlton Select or Granada Plus.

Do share your recollections. Smile
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gottago2,702 posts since 26 Aug 2004
London London
ITV2's launch in 1998 came a few weeks after the Digital TV explosion. But unlike BBC Choice it wasn't widely available; it was DTT and cable exclusive at first. Initially the programming was broad; news and current affairs, children's TV, lifestyle and sport. There was in-vision continuity to start with.

It’s funny looking back at the sheer mix of genres ITV2 and BBC Choice had back a time the beginning. Feels like they didn’t really know what would stick and were trying a bit of everything before more competition came along.
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VMPhil8,936 posts since 31 Mar 2005
Granada North West Today
At launch BBC Choice was supposed to be their third general entertainment channel, showing the best of BBC One and Two as well as its own programming. But that only lasted a few years before the change in strategy to what eventually became BBC Three.

ITV2 was advertised as ITV for younger audiences when it launched, with then-popstar Billie Piper featuring in the advertising, but among the early programmes were shows hosted by John Suchet and Trevor McDonald, which seems really out of place with that image.

Skip to 1:05

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mr_vivian707 posts since 11 Oct 2015
UTV Newsline
At launch BBC Choice was supposed to be their third general entertainment channel, showing the best of BBC One and Two as well as its own programming. But that only lasted a few years before the change in strategy to what eventually became BBC Three.

ITV2 was advertised as ITV for younger audiences when it launched, with then-popstar Billie Piper featuring in the advertising, but among the early programmes were shows hosted by John Suchet and Trevor McDonald, which seems really out of place with that image.

Skip to 1:05

https://www.youtube.com/watch?v=ynhc51LuDPE


It wasn't launched as a youth channel - it was a mixed genre channel. More of an extension to itv1. It wasn't until itv4 launched that it became a youth channel.