ITV2 - new look

I couldnt find an appropriate thread to post this in so I thought I would begin another one!

I dont know if im strange, but, I seem to be watching more of ITV2 rather than ITV1!

Surely the bigwigs at ITV towers would want me to watch 1 rather than 2 as surely 1 must generate much more revenue!??

This last week I have been watching all the Real Madrid football matches LIVE on ITV2, been watching the Pop Idol extra programmes which, if anything, have been much better than the ITV1 version as they are showing much much more footage than the ITV1 counterpart and Kate Thornton has actually found her niche and is very good at it!

I also watched the Cheeky Girls and Simon Cowell documentaries and have been pleasantly surprised with both of them!

The overall presentation of ITV2 is much better even though the ITV portion of the ITV2 logo is rarely seen on the channel and is being branded as a '2' only.

The new idents are quite smart and fit the channel's identity well. Also the ecp (which ive only seen twice) has worked particularly well.
And another nice feature was the 'COMING NEXT' aston that ITV2 are using.

The letters N, E, X and T fly onto the screen like the three blue and one yellow boxes do on the ITV1 promotions, but, from the right to the left and replace the ITV2 logo to reveal the letters NEXT ontop of the ITV2 dog.
The programme name then reveals itself for it all to animate backwards and the ITV2 dog to be revealed again!

Nice little touch and works around the dog!

I suppose it generates hype and gets more people watching ITV2.

I agree with you,

When Pop Idol wasn't on, I've found that I dont watch ITV1 at all - I literally mean nothing! Its supposedly the 1st / 2nd most watched channel in the UK and I don't watch it at all!

I'm much more of a 2 fan (as you can see by my sig!)

I cannot believe that ITV2 are now showing Pop Idol extra EVERYDAY from 16:00 - 19:00

THREE whole hours of pure overkill tv!

One hour would surely be enough or maybe two at a maximum but three hours and a repeat in nightime is purely over the top!

i just cannot commit that amount of tv viewing to one programme!

There really is no need to resurrect topics several months old constantly you know.
See that button? New....Topic - it has a purpose.

Oh shut up, you're even more annoying if you follow up every post like this. If he'd started a new topic, you'd have given him the link to this one.

Actually its 11am - 2pm, 4pm - 7pm and then midnight-3am.

It is too much. Its good how they are doing it to manage to fill that is very good. It would be better if it was just an hour, a morning, afternoon and evening update as it were. But they know that pop idol extra attracts viewers to itv2, thats why they do it!

Well, nobody is holding a gun to your head and forcing you to watch the 3 hours are they ? It's dip in and out TV, showing the practising / rehearsals etc. It is actually infinitely more entertaining than the live streaming of Big Brother.

The Pop Idol show at 4pm is recorded I think, because today they were making references to 'this morning' when it was actually the afternoon.

The programmes at midnight and 11am the following day are repeats of the previous days programme.

I also noticed this week Scottish Paul announcing on ITV2, but it was the original guy today. I assume the ITV1 lot are now doing 2 now!?!?!?

Sorry, but I personally consider this a curse with EVERY channelt hat uses it (thank god UK Gold ditched theirs). It's an unececerry distraction and can ruin a programme for me. Any why the hell do we need it? ITV2 is diigtal only- that means we all have EPG access. Every time I see something like this, I go uot of my way to make sure I DON'T watch the programme promoted, though most of the programmes promoted on-screent his way are usualyl a huge pile of ****.