ITV2 has bought The Rebel Billionaire

ITV2 has bought The Rebel Billionaire: Richard Branson's Quest for the Best. It finished last week in the US and Canada, and is currently being seen in Australia. It is believed that that Richard Branson initially held up the British sale of the series. Because of poor ratings FOX is unlikely to renew it.

Should be interesting. When ITV2 said that they were going to start looking into buying American programmes, I thought it would be new comedies and dramas, etc. Where as so far I've seen they've got the new series of American Idol (again), repeats of 3rd Rock from the Sun, and now this Richard Branson series.

Here's some background info on the show (no spoilers).

http://www.realitytvcalendar.com/recaps/billionaire/em-rb-com-11-09-04.html