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AlexEdohHD13682 posts since 25 Jul 2014
London London
ITV2 probably push on-demand more because that target market, 16-34 is more likely to be using it or know about it, plus I dare say its probably more of a reliable way to track exactly what's being watched and when its being watched as opposed to tracking viewers through the traditional BARB system. BBC iPlayer for example reported an episode of Peter Kay's Car Share racked up 2.4m viewers on the BBC iPlayer alone excluding Virgin/Sky requests. Add in requests from Sky and Virgin and whatever else, that's probably another quarter of a million catch-up views for that show.

I use on-demand and catchup on ITV2 shows like 'American Dad!' and some ITV shows like 'Cold Feet'.
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dbl9,287 posts since 11 Jun 2004
London London
ITV2 probably push on-demand more because that target market, 16-34 is more likely to be using it or know about it, plus I dare say its probably more of a reliable way to track exactly what's being watched and when its being watched as opposed to tracking viewers through the traditional BARB system. BBC iPlayer for example reported an episode of Peter Kay's Car Share racked up 2.4m viewers on the BBC iPlayer alone excluding Virgin/Sky requests. Add in requests from Sky and Virgin and whatever else, that's probably another quarter of a million catch-up views for that show.

Continuity/Media Planning strategy has changed to the point that, using a 'Next' on an ECP during a show like Love Island is less effective, than pushing On demand services. As that demo will be watching ITV2 through live streaming.
FanOfTV99431 posts since 6 Nov 2017
Granada North West Today
ITV2 Had the see though credits during Celebrity Romance. In my opinion it didn't really look good as it was during the segment where the celebs talks about how great their time was.
The Tuesday 6-9 Show With Michael

Every Tuesday

(Hopefully) on Burnley College Radio.
FanOfTV99431 posts since 6 Nov 2017
Granada North West Today
ITV2 Had the see though credits during Celebrity Romance. In my opinion it didn't really look good as it was during the segment where the celebs talks about how great their time was.

The Pride of Britain also had transparent credits last night.


I Know but that is rare for an ITV2 Show. Even for a show that will never get a second season Very Happy
The Tuesday 6-9 Show With Michael

Every Tuesday

(Hopefully) on Burnley College Radio.
A former member
That a strange thing, ITV2 episode "The road to Rhode island" is the US Copy not the UK version which had been wasn't as cut as much.

The last 7 secs were cut from the UK version... and DVD
A former member
There are new stings promoting the new series of I'm a Celb.
A former member
That new show "Survival Of The Fittest" Starts next week and there pushing it everywhere with stings/flashes and break bumpers along with next tags.