ITV1HD

I wonder how long some of the advertising sub-regions will remain for.

Over time, the proportion of people watching ITV1 HD will inevitably rise. During some World Cup games, it's made up around 10% of ITV1's audience.

As more people get HD and more gets made in HD, the proportion can only grow. But can anyone seriously imagine ITV making all the regions, far less the sub regions, available on satellite in HD.

Let's say that HD accounts for 40% of ITV1's audience by this time next year. Will the smaller sub regions - available only on SD - still be as appealing to advertisers or worth running?

Apologies if this has been said before, but the four regions now on Sky HD - London, South East Macro, Midlands, Wales and West Macro and North Macro - mean national advertisers are now getting matching coverage on HD and SD. It's some regional and sub-regional ads which are missing. Let's assume ITV1 + 1 will follow a similar pattern if it ever launches. Adding big missing regions, such as Wales and Yorkshire, would make no difference to national advertisers whatever the valid editorial arguments..

You make some good points. There's another angle; my sub region Hannington (ex Meridian North, then ITV Thames Valley, now Meridian South, but with different ads to Oxford to the north, and Rowridge to the south) shows quite a few local ads during peak time viewing. Now, the current fragmentation of audiences etc has actually led to a situation where local advertisers can afford spots during peak on ITV1. Assuming that's mirrored in the 25 or so sub regions, is that a bigger revenue stream overall than to try and sell that spot to one national advertiser ? I suppose the balance between that revenue, and the rental of transponder space defines whether that sub region can exist on D-Sat. It must be a lot cheaper on terrestrial, just the extra server ports, and Tx chains to consider ?

Not sure how cheap terrestrial is. ITV are presumably paying the BBC/Siemens/Arqiva for (some or all) coding/mux/distrubution/carriage on the BBC Mux B? I wonder if the more granular you make it, the more statmux encoding you need (ITV1 HD, BBC HD, C4 HD and soon-ish BBC1 HD, are all statmuxed on terrestrial), which will presumably make it more expensive to increase the regionality a bit?

I'm getting London Tonight on ITV1 HD from Emley Moor.

A question or maybe more of an observation, but the Beach ident, when you watch it on ITV1 HD, sometimes when the logo is hidden, the HD part is still on top, yet other parts when the logo is hidden, the HD part is hidden as well.

I will try to get some pics soon to explain it better.

Do you think this was just a mistake. At first I just thought they couldn't be bothered to apply the HD part properly but then I noticed at one point the bit is hidden so it confused me.

Or perhaps over analysing it? lol

Well if you saw it you would understand. It doesn't look very professional!

I have shared this elsewhere but thought I would share it here as well.

I contacted Channel Television with regard to HD and received this response.



It seems a bit of a cop out with regard to Terrestrial and as for Sky/Freesat surely they could come to an arrangement for a different region to be shown?

I've watched it about 15 times, and I can't see anything wrong with it at all.

I would take that as a pinch of salt. Fremont Point and its relays are due to carry PSB 3 from November this year.
That should give you BBC 1 HD, BBC HD, and C4 HD. Whether you get some form of 'ITV' HD is another matter.
I'd have thought the CI could be fed the Meridian HD region, and be given a slice of the ad revenue. Exactly what happens now with ITV 1 SD and the nationally sold ads.

Well not long to wait now to see what happens. But I agree surely we could be fed Meridian and as you say be given a slice of ad revenue.

In the South West, We get ITV1 HD (Central) as default. ITV have got Ofcom licences for two further HD regions, Yorkshire/Tyne Tees (currently getting Granada/Border) and Wales/West currently defaulting to Central.