I'm watching "ITV1+1 West" and, to confirm, it is ITV1 Wales complete with bumpers and local trails.
Yes I saw this, as annoyingly Winter Hill currently has an overlap with the Wales transmitter due to it being on high power until further notice after the DSO in Nov. 2009, and so I received two versions, both named "ITV1+1" to add to the confusion, when I retuned tonight.
I'll bet the ITV1 Wales bumper will be gone from ITV1 Wales within weeks.... the last bit of regional pres in an ITV plc region. ITV1+1 offers the perfect excuse as, clearly, this geographical reference will be a bit confusing for people in the former HTV and Westcountry regions.