ITV1 Yorkshire

Hi

I dont know if this has been mentioned but I was watching ITV1 last night and the ident before the news at 10.30 was for ITV1 with Yorshire in small white letters unter the ITV.
The announcer announced "This is ITV1 Yorkshire"

Is this a return to the regions?

Sorry have I missed something? - Ive not seen/noticed this before

A regional ident is always used before the News at 10:30, in the same manner as BBC's "regional" idents. I did, however, notice an ITV1 Yorkshire ident introduce Emmerdale at 7pm last week - why was this? The programme was broadcast nationally; did other regions get their own ident?

Never noticed that on Granada - always seem to be the generic ident from ITV London, when I watch the channel for the 1030 news

Its just something that I have never seen before.
Considering that I have more than a passing interest in TV pres Im suprised that I didnt notice this

Well as regional programmes follow the ITV News on a Thursday night then perhaps they wanted to promote them before the news. I know ITV Wales sometimes do that.

That's right Jez. It's usually only 10:30 on a Thursday night because a regional programme follows the news.

They're not even regional idents, the region name is superimposed live over the national feed.

I think it's obvious you don't visit here much, a lot has happened in the space of 4 years

Strangely enough, that happened to me once. I rarely watch Emmerdale but I swear it was a regional ident introducing it It could be the same as the news, i.e. there was a regional programme on after so they were promoting that.

ITV Wales have regional programmes on a Monday after the news as well, and sometimes other nights so we get our regional name mentioned more often.

However, although we get ITV Wales on every ident usually they just go with the national announcement.