i think its cos central produces alot of itv sport programmes (i think) - as:
bob hall is often on itn/the goal rush
gary newbon is often on reports for central news / commentating on central sport specials / pluc itv sport work etc.
central have a huge sport team - so thats why i presume that ... though im prepared to be corrected by anyone who knows for certain.
IMO i dont think presenting on central regional sports shows should be considered relegation - the pinnacle of his career im sure
what happens in other regions, eg channel, border, utv, where theres no footie?