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ITV1 to be rebranded as ITV

According to Broadcast article (topic split from ITV Discussion Thread) (August 2012)

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PA
pad
Oh my word. ITV News website? Fantastic? I suppose you can grow from nothing can't you Razz Where are these figures btw?

Of course this forum is about presentation, not disputing that, but to throw a tantrum when there may be good reason behind a delay........ Talk about presentation, sure, but not at the cost of a sound argument. That's playschool.


Actually if you did a bit of research instead of spouting baseless criticism, you would find response to the new ITV News site has been overwhelmingly positive. The same applies for the new Sport site. I'm not going to spoon feed you links to sources - try Googling it and you'll find articles on several media websites supporting this with real numbers. 4 months into the new News site it was attracting more visitors in a day than the old site was in a month. So yes, I would call it fantastic.

Criticising ITV is a bit like bullying the fat kid at school, which seems to be more like your playschool comment than an entirely valid question as to why a network rebranding exercise was postponed as much as 3 months. I wouldn't call my questioning of it a tantrum, either.

Anyway, since your comments are so incredibly tedious to me and seemingly mine are to you, I suggest we stop conversing altogether.

I think ITV is making great strides with both its programming and online divisions and while there is much work to do I am looking forward to the Winter schedules with shows like Mrs Biggs, Downton Abbey, Mr Selfridge and The Scapegoat looking incredibly promising.

ITV.com is still in regeneration and if the rest of the site follows in the ilk of ITV News and Sport it will be very good. I'm looking forward to the new ITV Player.

As for the presentation revamp, it is welcomed and I'm glad ITV are putting a lot of effort into this rebrand. I have a lot more faith in the team behind this one than the team who were in place for the 2006 rebranding. I'd like to be positive about it and criticise when it arrives if it's sh!te.
VM
VMPhil
I agree with Nick, er, pad.

/outdatedreference
ME
mediaman2007
pad posted:
Oh my word. ITV News website? Fantastic? I suppose you can grow from nothing can't you Razz Where are these figures btw?

Of course this forum is about presentation, not disputing that, but to throw a tantrum when there may be good reason behind a delay........ Talk about presentation, sure, but not at the cost of a sound argument. That's playschool.


Actually if you did a bit of research instead of spouting baseless criticism, you would find response to the new ITV News site has been overwhelmingly positive. The same applies for the new Sport site. I'm not going to spoon feed you links to sources - try Googling it and you'll find articles on several media websites supporting this with real numbers. 4 months into the new News site it was attracting more visitors in a day than the old site was in a month. So yes, I would call it fantastic.

Criticising ITV is a bit like bullying the fat kid at school, which seems to be more like your playschool comment than an entirely valid question as to why a network rebranding exercise was postponed as much as 3 months. I wouldn't call my questioning of it a tantrum, either.

Anyway, since your comments are so incredibly tedious to me and seemingly mine are to you, I suggest we stop conversing altogether.

I think ITV is making great strides with both its programming and online divisions and while there is much work to do I am looking forward to the Winter schedules with shows like Mrs Biggs, Downton Abbey, Mr Selfridge and The Scapegoat looking incredibly promising.

ITV.com is still in regeneration and if the rest of the site follows in the ilk of ITV News and Sport it will be very good. I'm looking forward to the new ITV Player.

As for the presentation revamp, it is welcomed and I'm glad ITV are putting a lot of effort into this rebrand. I have a lot more faith in the team behind this one than the team who were in place for the 2006 rebranding. I'd like to be positive about it and criticise when it arrives if it's sh!te.


Gosh. It's the internet for crying out loud. Nobody has to like each other in the context of a forum such as this! I'm really sorry if I offended you in even the slighest way, I clearly don't place enough importance on debates with people I will likely hold in no regard on either an important or ongoing basis. Likewise them with me.

I was actually automatically defending ITV for pushing back the presentation revamp. So hardly hating on them because they are ITV. From a business perspective things seem to be getting back in shape, which might have been expected given the management. From a broadcaster perspective, ITV are still a joke. If you want me to not zoom in on them however, Channel 4 are an even bigger joke. There.
JA
JAS84
pad posted:

Frankly the usual "you can change the branding but it's nothing if the programmes don't change" line is wearing thin.

Speaking of that, BBC2 had a major revamp of it's presentation in 1991, and the programmes were still the same, weren't they? But the channel suddenly seemed far less high brow, and ratings went up. Maybe ITV will be the same, except that it'll look MORE high brow?
BA
bilky asko
pad posted:
JAS84 posted:
That's a load of bull! How can an ident package launch clash with a programme!?!

All of the X Factor trails have been designed with the old ITV1 logo.


If that really is the reason to postpone a full network rebrand, it's phenomenally stupid.


I doubt that's the one and only reason, but it does mean the rebrand is given more focus when it happens. If they can tie it in with a raft of new programming, then it can be seen as a new ITV, rather than just a new brand. I do have to agree with you that a rebrand can change the perception of the channel quite a lot.

Anyway, maybe this extra time will prevent something like the shimmering squares of doom in the ITV News studio happening again.
RB
RB
I always call it Independent Television One.
RO
rob Founding member
RB posted:
I always call it Independent Television One.


You are cwilliams1976 and I claim my £5. Smile
RI
Rijowhi
So presumably this means ITV1 +1 will become ITV +1. I wonder whether they plan to rebrand or even rename ITV2, ITV3, and ITV4 at the same time.


I believe this is what should happen...

ITV - with maybe a hint of Regionality stuck in the mix again.
CITV - As it is.
ITV2, ITV3 and ITV4 totally rebranded to new names (make every channel stand up by themselves).

All from the ITV Family.
GO
gottago

ITV2, ITV3 and ITV4 totally rebranded to new names (make every channel stand up by themselves).
The digital channels already stand up by themselves. They're very successful, it's ITV1 that's the problem. Messing around with the digital channels as they currently are would be daft.
JO
Jon

ITV2, ITV3 and ITV4 totally rebranded to new names (make every channel stand up by themselves).
The channels already stand up by themselves. They're very successful, it's ITV1 that's the problem. Messing around with the digital channels as they currently are would be daft.

Ageed. I think people know ITV 2 means fluff, ITV 3 crime dramas, ITV 4 mens things and sport.

It's ITV 1 which stands out least.
RI
Rijowhi
Jon posted:

ITV2, ITV3 and ITV4 totally rebranded to new names (make every channel stand up by themselves).
The channels already stand up by themselves. They're very successful, it's ITV1 that's the problem. Messing around with the digital channels as they currently are would be daft.

Ageed. I think people know ITV 2 means fluff, ITV 3 crime dramas, ITV 4 mens things and sport.

It's ITV 1 which stands out least.


How to explain what I mean... Embarassed
The channels are indeed very successful, however if ITV plc are trying to re-embrace the name ITV as the main network (with better programming) then maybe the other channels such as ITV2 should be rebranded. I'd have the channel ITV re-embrace a hint of it's regionality too. Ofcom should be strong on ITV's limited remit...
JO
Jon
[quote="Rijowhite" pid="840955"]
How to explain what I mean... Embarassed
The channels are indeed very successful, however if ITV plc are trying to re-embrace the name ITV as the main network (with better programming) then maybe the other channels such as ITV2 should be rebranded.
You've not explained anything further than what you originally said. They are probably very happy with how those channels are doing.

I'd have the channel ITV re-embrace a hint of it's regionality too.

They want to make money, not please people on TV presentation forums.

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