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ITV1 to be rebranded as ITV

According to Broadcast article (topic split from ITV Discussion Thread) (August 2012)

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DO
dosxuk
nwtv2003 posted:
Not really sure what to make of it, but assuming it does go back to good old ITV, then the logo will have to be capitialised, as the current logo doesn't look right on it's own, it just looks weak and having no confidence, but the current logo was designed to have numbers and names next to the lower case ITV logo.


Not sure, I think the lowercase letter forms still have potential.

Experimentation (and not supposed to be a complete set)...
http://home.vis-is.co.uk/data/mocks/itvlogo.jpg

If there's something that British TV needs, it's more Gotham Smile
SE
Square Eyes Founding member
Nope, they're dreadful.
VM
VMPhil
dosxuk posted:
If there's something that British TV needs, it's less Gotham Smile


FTFY

In my opinion, of course. Smile
MK
Mr Kite
Gaz McEwan posted:
Mr Kite posted:
Well, yeah, they don't really have control over Daybreak. That must annoy them somewhat.


But what I don't understand is, if its ITV1 up until 9.25am, then why are there Scottish adverts slotted in during the commercials?


I believe GMTV traditionally has six advertising regions, similar to Channel 4. I'm not sure if that's changed since ITVplc bought GMTV. They almost certainly have a Scotland advertising region, possibly conterminous with Scottish, Grampian & Border, if it's anything like Channel 4. STV won't have any control over these adverts or be earning any of the revenue.
JO
Jon
dosxuk posted:

Experimentation (and not supposed to be a complete set)...
http://home.vis-is.co.uk/data/mocks/itvlogo.jpg

I like the idea with ITV 4.
ST
Stuart
623058 posted:
Yet as its been said STV and UTV do have stronger brands. Hopeful this ITV will bring it back into the same high level as the other to ITV stations

Because they are regional brands.

ITV stands for nothing more than the destruction of regional identities in England & Wales.

If anything, they should get rid of the ITV part of the name! Very Happy
DK
DanielK
Mr Kite posted:
Gaz McEwan posted:
Mr Kite posted:
Well, yeah, they don't really have control over Daybreak. That must annoy them somewhat.


But what I don't understand is, if its ITV1 up until 9.25am, then why are there Scottish adverts slotted in during the commercials?


I believe GMTV traditionally has six advertising regions, similar to Channel 4. I'm not sure if that's changed since ITVplc bought GMTV. They almost certainly have a Scotland advertising region, possibly conterminous with Scottish, Grampian & Border, if it's anything like Channel 4. STV won't have any control over these adverts or be earning any of the revenue.


These? 'Macro regions'? http://www.itvmedia.co.uk/brand-activation/itv-breakfast/macro-regions-itvbreakfast
MK
Mr Kite
DanielK posted:
Mr Kite posted:
Gaz McEwan posted:
Mr Kite posted:
Well, yeah, they don't really have control over Daybreak. That must annoy them somewhat.


But what I don't understand is, if its ITV1 up until 9.25am, then why are there Scottish adverts slotted in during the commercials?


I believe GMTV traditionally has six advertising regions, similar to Channel 4. I'm not sure if that's changed since ITVplc bought GMTV. They almost certainly have a Scotland advertising region, possibly conterminous with Scottish, Grampian & Border, if it's anything like Channel 4. STV won't have any control over these adverts or be earning any of the revenue.


These? 'Macro regions'? http://www.itvmedia.co.uk/brand-activation/itv-breakfast/macro-regions-itvbreakfast


Yep, that's them. As it says - London, South, Central, North, Scotland & Ulster. I'm not sure what the exact boundaries to these are (bar London & Ulster, obviously) though there'll almost certainly be someone on here that does.

As a guess...

London - London
Ulster - Ulster
South - Anglia, Meridian, Westcountry
Central - Central, Wales & West
North - Granada, Yorkshire, Tyne Tees,
Scotland - Border, Scottish, Grampian
JA
JAS84
I think Border is part of North.
Mr Kite posted:
DanielK posted:
Do you think STV and UTV may accept this rebrand? If it is good enough?


There'll be no ITV branding on STV and UTV so long as they remain independent of ITVplc, purely because it's no longer a regionally neutral brand. Both companies contested Granada & Carlton's decision to call the product company of their merger 'ITV' but this failed; probably because since 1993, the legal collective name for the regional licences has been 'Channel 3'.
If I'm not mistaken, they do use ITV1 branding overnight, and as already mentioned, during Daybreak. Personally, I see Channel losing it's regional name (as it's now owned by ITV plc), UTV taking the full package but replacing the ITV logo with the UTV one, and STV disregarding it.
GM
Gary McEwan
JAS84 posted:
I think Border is part of North.
Mr Kite posted:
DanielK posted:
Do you think STV and UTV may accept this rebrand? If it is good enough?


There'll be no ITV branding on STV and UTV so long as they remain independent of ITVplc, purely because it's no longer a regionally neutral brand. Both companies contested Granada & Carlton's decision to call the product company of their merger 'ITV' but this failed; probably because since 1993, the legal collective name for the regional licences has been 'Channel 3'.
If I'm not mistaken, they do use ITV1 branding overnight, and as already mentioned, during Daybreak. Personally, I see Channel losing it's regional name (as it's now owned by ITV plc), UTV taking the full package but replacing the ITV logo with the UTV one, and STV disregarding it.


STV doesn't use ITV1 overnight, currently we have STV Nightshift on, so there's no hint of ITV1 there.
LL
Larry the Loafer
pad posted:
Would like to know why it was delayed until January.


To avoid clashing with The X Factor, apparently.
JA
JAS84
That's a load of bull! How can an ident package launch clash with a programme!?!

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