ITV1 to be rebranded as ITV

I'm surprised their application for an ITV logo on the tower was rejected. It's a real shame for them, to have an anonymous slab of concrete as their studio base. They should definitely be allowed to hang a logo on there.

Was it rejected as I read it that ITV plc withdrew their application!

Presumably when they saw what a mess the marketing team had made
with the new logo...

I'm starting to wonder how this has never been leaked.....

Shouldn't really be sharing this.

I like this new logo. It's the pinnacle of design.

I wouldn't be surprised if that's what it ends up being . . . it's not far off what they were peddling 30 years ago:

http://images4.wikia.nocookie.net/__cb20120819144254/logopedia/images/9/97/Original_itv_logo.png

Is that genuine?!

ITV are supposidly coming to my school (carlisle year 8 ) to film with people in X band to feature in the new titles.. Someone did say for ITV News, but it could Lookaround, I genuinly dont have a clue what is going on but if i find out more I will keep you updated..

Slightly reminds me of the former GDR state-owned station Deutscher Fernsehfunk DFF and its Brandenburg-esque look, that was on the air from reunification until December 1991.

I know that it's an early logo, but to me it still looks good today. Most probably as its just a text based logo, no shapes, simple lines, and a design to fit the letters with each other.
I'm presuming the new logo will be nothing like that.

See the discussion here: http://www.tvforum.co.uk/forums/post847190#post-847190