ITV1 Heartless?

Look very carefully at the end boards for ITV promos. I've noticed that over the last couple of weeks the slogan 'TV From the Heart of Life' has been taken off them from beneath the ITV logo. Is this a sign that the hearts will go? Doubt we will find out on Wednesday - my money is on a change in October. One thing is puzzling me though - why have ITV decided to do this rebrand on a Wednesday? Wouldn't it be better to do it at the start of a week?

wednesday the 11th july is only for the relaunch of ondigital as ITV Digital

ITV stations around the country (where have i heard that phrase from?) will be rebranded as ITV 1 from early autumn!

The new itv1 logo was published in the latest edition of Broadcast magazine and is a very poor effort!

I've just seen an ITV Saturday night trail, and it used the 'TV From the Heart of Life' tag line. So, it's still in use.

Could U get the ITV1 logo?

http://www.produxion.com/news/Images/Articles//itv1smallcopy.gif

http://www.produxion.com/news/asp/ArticleViewUser.asp?aid=6773&sid=7&pid=1

This may well be only a mock-up on Broadcast's part...English Pockett are still designing the look for ITV1 AFAIK