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SportsBod
I've got one eye on the internet and one eye on the F1 season review and something odd has just happened - and one I'm sure is not allowed by the ITC.

Martin Brundle cues the break - No programme title bumper, just straight into the 'Disney World' sponsorship advert (they are sponsoring all of ITV1's New Year programmes) then the ITV1 heart splash and into the ads. Coming back it was:- last ad - Disney sponsorship - Straight back into the programme..

2 Things..
1. Does this break the ITC sponsorship code. I thought that it was a requirement that the shows name must be showed after any sponsor credit.
2. Texaco must be pi**ed off - as they re-signed last year too sponsor F1 on ITV for the next 5 years!

Of course it could just be the network centre trying to make some time up, but there was'nt a live programme on this morning to fall behind on.
Is this just a Carlton Midlands event, or was it on the rest of the network?
stegranadaitv1
I think I saw something like that on SMTV.

It is now sponsored by KFC and KFC come on during the break. But I think Cadbury's do it during Corrie and Daz in Emmerdale (I think)

Very odd.

Has anyone also noticed that Rennie sponsored ITV1 programmes and for some reason comedy on UK Gold using the same astons and stuff but replacing ITV with UK Gold.
peterrocket1,359 posts since 5 Sep 2001
Quote:


Martin Brundle cues the break - No programme title bumper, just straight into the 'Disney World' sponsorship advert (they are sponsoring all of ITV1's New Year programmes) then the ITV1 heart splash and into the ads. Coming back it was:- last ad - Disney sponsorship - Straight back into the programme..

2 Things..
1. Does this break the ITC sponsorship code. I thought that it was a requirement that the shows name must be showed after any sponsor credit.


They've done nothing wrong.  Martin made it clear it was a break and the ITC guide says 'there may be bumper credits'  as in 'End of Part One' graphics etc.

Note the use of the word MAY.  The only requirement is that it's clear Disney are sponsoring by means of text or verbal.

It's not really something Texaco have a right to sponsor.  It's just a review of the year, not live F1 races/highlights which I'm sure is what they're signed up to be.

Most networks would never jeopardise a telling off / fine for saving a couple of seconds.  And trust me, nothing irritates broadcasters more than when some smart arse decides to complain about a tiny thing such as what you mentioned, or even someones voice appearing in an advert which appears during a programme they present.

When I was speaking to them, ITC can't even believe people can be bothered to go to all that effort, particularly as it doesn't mean anything!

That's was when I had to send them a logger tape to prove it was someone trying to be smart who wasn't fully aware of ITC rules and thought Newsreaders weren't allowed to read the sponsored weather out of vision!

How wrong they was proved *

EDIT:

As to the other comment about sponsors advertising throughout programmes they sponsor, I don't know but the following should make interesting reading for you about advert allowages

* in programmes of 0 - 20 minutes duaration no breaks
* in programmes of 21- 44 minutes duration one break
* in programmes of 45-59 minutes duration  two breaks
* in programmes of 60-89 minutes duration three breaks
* in programmes of 90-119 minutes duration four breaks
* in programmes of 120-149 minutes duration five breaks

Also between 7 and 9am and 6pm - 11pm only 8 mins of adverts are allowed unless an exception is made.

it's fun fun fun!

(Edited by peterrocket at 1:43 pm on Dec. 31, 2001)
Gary Raven
All this debate on the intricacies of the rules regarding advertising and sponsorship ignores the bigger picture.

ITV is a company like any other and no matter how they may sell themselves is not 'a public service broadcaster'

Unless the sponsorship becomes to intrusive on the content of the programme, you must allow the ITV companies to make money the best way they can, especially in the current climate where there is a decline in advertising revenue.

I know that many of the break bumpers are annoying and some have become (in my opinion) inextricably part of the titles especially in the case of Coronation Street, but everyone has the right to express their distaste by switching over.

I watch the BBC mainly anyway, but that's me!
SportsBod
Wow, that's told me...!

It's not something that got me wound up, and I certianly would'nt go running to the ITC about (I hate people who complain about trivial things too - I sometimes have to deal with them in my job!)

I was just looking for some clarification on the rules about programme sponsorship. It just seemed odd, that almost every ITV1 (and other uk commercial broadcasters) have a programme break bumper and here was the little F1 review, breaking the mould on NY eve!
cwathen3,383 posts since 27 Dec 2001
>programme on this morning to fall behind on.
>Is this just a Carlton Midlands event, or was it on the rest of the >network?
One thing I noticed just now is that the networked film 'The Package' just started on Anglia, but on Border (where it curiously started 15 minutes later than the rest of the network but is still scheduled to finish at the same time) it had the Disney trail before it.

Were Anglia supposed to run it and didn't, or were Border supposed to leave it out? It seems a bit odd because I would've thought that if Disney paid to have that trail run before that film, they'd pay for it to be on ITV1 as a whole, not just every region except for Border.
peterrocket1,359 posts since 5 Sep 2001
Quote:

I was just looking for some clarification on the rules about programme sponsorship. It just seemed odd, that almost every ITV1 (and other uk commercial broadcasters) have a programme break bumper and here was the little F1 review, breaking the mould on NY eve!


The ITC website has the full list, plus you can see the 'sad' individuals who complain over the slightest thing.

Makes you wonder who has nothing else to do. The effort you have to go to just to complain is more bother than it's worth.

Or maybe that's me.