Martin Brundle cues the break - No programme title bumper, just straight into the 'Disney World' sponsorship advert (they are sponsoring all of ITV1's New Year programmes) then the ITV1 heart splash and into the ads. Coming back it was:- last ad - Disney sponsorship - Straight back into the programme..
1. Does this break the ITC sponsorship code. I thought that it was a requirement that the shows name must be showed after any sponsor credit.
They've done nothing wrong. Martin made it clear it was a break and the ITC guide says 'there may be bumper credits' as in 'End of Part One' graphics etc.
Note the use of the word MAY. The only requirement is that it's clear Disney are sponsoring by means of text or verbal.
It's not really something Texaco have a right to sponsor. It's just a review of the year, not live F1 races/highlights which I'm sure is what they're signed up to be.
Most networks would never jeopardise a telling off / fine for saving a couple of seconds. And trust me, nothing irritates broadcasters more than when some smart arse decides to complain about a tiny thing such as what you mentioned, or even someones voice appearing in an advert which appears during a programme they present.
When I was speaking to them, ITC can't even believe people can be bothered to go to all that effort, particularly as it doesn't mean anything!
That's was when I had to send them a logger tape to prove it was someone trying to be smart who wasn't fully aware of ITC rules and thought Newsreaders weren't allowed to read the sponsored weather out of vision!
How wrong they was proved
As to the other comment about sponsors advertising throughout programmes they sponsor, I don't know but the following should make interesting reading for you about advert allowages
* in programmes of 0 - 20 minutes duaration no breaks
* in programmes of 21- 44 minutes duration one break
* in programmes of 45-59 minutes duration two breaks
* in programmes of 60-89 minutes duration three breaks
* in programmes of 90-119 minutes duration four breaks
* in programmes of 120-149 minutes duration five breaks
Also between 7 and 9am and 6pm - 11pm only 8 mins of adverts are allowed unless an exception is made.
it's fun fun fun!
(Edited by peterrocket at 1:43 pm on Dec. 31, 2001)