ITV1 advert breaks

JE

Jez Founding member 20 January 2007 10:19am

TVArchive posted:

Jez posted:

I have noticed over the last few days that ITV1 have been showing trailers for other programmes about 1/3 the way through an ad break instead of just before the programme starts. I suppose this is to make people here the advert and hurry to the tv thinking the programme is starting (it almost caught me out with Corrie tonight!)

Are they definetly trailers for ITV?

Yes definately ITV1 trailers. And on some advert breaks they havent been showing a trailer just before the programme restarts like they usually do.

JE

Jez Founding member 20 January 2007 10:20am

Brekkie Boy posted:

They've been doing it for ages - so annoying!

I remember them doing this occasionally a while back but not for ages. I suppose once we get used to it it will be ok, but at the moment it makes you think the programme you are waiting for is about to start.

PR

Primetime 20 January 2007 10:39am

The Midsummer Murders advert is normally played inbetween the ad breaks.

JE

Jez Founding member 20 January 2007 11:00am

Last night yes, as they usually promote a show on later that evening. But I also saw one for Dancing on Ice.

GM

GMc 20 January 2007 12:12pm

I don't think this is happening on stv. We are having the promos in the normal places, at the start and end of the ad breaks.

DA

David_02 20 January 2007 1:08pm

Jez posted:

Last night yes, as they usually promote a show on later that evening. But I also saw one for Dancing on Ice.

Yes, it's really irritating.

MA

marbles333 20 January 2007 2:39pm

They were on Granada too last night. Not good for the advertising revenue though!
I haevn't seen one on Central tbh

AN

all new Phil 20 January 2007 3:07pm

marbles333 posted:

Not good for the advertising revenue though!

Really? Making people think the programme is starting but another advert pops up isn't good for advertising revenue?

Why do you propose they are doing it, then?

MC

mccanmat 20 January 2007 3:56pm

It is... Sky One annoys me... they show a trailer and it jumps straight back into ther programme-no programme card/break sting back into what is on!

NW

nwtv2003 20 January 2007 4:03pm

marbles333 posted:

They were on Granada too last night. Not good for the advertising revenue though!
I haevn't seen one on Central tbh

If they were missing advertising revenue, they'd either not show any adverts whatsoever, or choose to run of one of promos about the benefits of advertising on ITV1 in your part of the country.

I've seen them on a few times already and they are pretty damn annoying to be honest, I don't mind them either side of the breaks, but it's just confusing in the middle, it makes me think that the next programme will be coming on, but in fact you still have to wait another minute or two.

JE

Jez Founding member 20 January 2007 5:12pm

all new Phil posted:

marbles333 posted:

Not good for the advertising revenue though!

Really? Making people think the programme is starting but another advert pops up isn't good for advertising revenue?

Why do you propose they are doing it, then?

Didnt work for me. I went back out of the room until Corrie started!

DB

dbl 20 January 2007 6:49pm

Tut Tut, ITV. Viewers are so used to having promos and an ident before the programme starts they have rearranged the order to trick viewers it's coming on next when there is still 3 minutes of adverts left!

(January 2007)