TV Home Forum

ITV1 advert breaks

(January 2007)

This site closed in March 2021 and is now a read-only archive
JE
Jez Founding member
TVArchive posted:
Jez posted:
I have noticed over the last few days that ITV1 have been showing trailers for other programmes about 1/3 the way through an ad break instead of just before the programme starts. I suppose this is to make people here the advert and hurry to the tv thinking the programme is starting (it almost caught me out with Corrie tonight!)


Are they definetly trailers for ITV?

Yes definately ITV1 trailers. And on some advert breaks they havent been showing a trailer just before the programme restarts like they usually do.
JE
Jez Founding member
Brekkie Boy posted:
They've been doing it for ages - so annoying!


I remember them doing this occasionally a while back but not for ages. I suppose once we get used to it it will be ok, but at the moment it makes you think the programme you are waiting for is about to start.
PR
Primetime
The Midsummer Murders advert is normally played inbetween the ad breaks.
JE
Jez Founding member
Last night yes, as they usually promote a show on later that evening. But I also saw one for Dancing on Ice.
GM
GMc
I don't think this is happening on stv. We are having the promos in the normal places, at the start and end of the ad breaks.
DA
David_02
Jez posted:
Last night yes, as they usually promote a show on later that evening. But I also saw one for Dancing on Ice.


Yes, it's really irritating.
MA
marbles333
They were on Granada too last night. Not good for the advertising revenue though!
I haevn't seen one on Central tbh
AN
all new Phil
marbles333 posted:
Not good for the advertising revenue though!

Really? Making people think the programme is starting but another advert pops up isn't good for advertising revenue?

Why do you propose they are doing it, then?
MC
mccanmat
It is... Sky One annoys me... they show a trailer and it jumps straight back into ther programme-no programme card/break sting back into what is on!
NW
nwtv2003
marbles333 posted:
They were on Granada too last night. Not good for the advertising revenue though!
I haevn't seen one on Central tbh


If they were missing advertising revenue, they'd either not show any adverts whatsoever, or choose to run of one of promos about the benefits of advertising on ITV1 in your part of the country.

I've seen them on a few times already and they are pretty damn annoying to be honest, I don't mind them either side of the breaks, but it's just confusing in the middle, it makes me think that the next programme will be coming on, but in fact you still have to wait another minute or two.
JE
Jez Founding member
all new Phil posted:
marbles333 posted:
Not good for the advertising revenue though!

Really? Making people think the programme is starting but another advert pops up isn't good for advertising revenue?

Why do you propose they are doing it, then?


Didnt work for me. I went back out of the room until Corrie started! Wink
DB
dbl
Tut Tut, ITV. Viewers are so used to having promos and an ident before the programme starts they have rearranged the order to trick viewers it's coming on next when there is still 3 minutes of adverts left! Rolling Eyes Razz

Newer posts