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ITV1/2/3 Rebranding

(January 2006)

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MD
mdtauk
cifpower posted:
New Judge Judy! Very Happy

Not keen on the blue, and isn't she looking old...
AL
altrus
I hate itv1s idents.

not much design work in them.
MD
mdtauk
StevieB posted:
I take back my previous comment about the music on the UTV idents, it actually has changed. OK, not completely but they have made slight tweaks to the start of all of them.

This is the second ident shown today (same as the first but with the new music):

http://www.utvtoday.co.uk/images/ident2.jpg

Arrow Video Clip

And this is the third. A very clever ident from UTV this time. It starts with a shot of the scene at night and as it pans round, the scene slowly changes to daylight:

http://www.utvtoday.co.uk/images/ident3a.jpg

http://www.utvtoday.co.uk/images/ident3b.jpg

http://www.utvtoday.co.uk/images/ident3c.jpg

http://www.utvtoday.co.uk/images/ident3d.jpg

Arrow Video Clip


Now what was stopping Scottish and Grampian doing this, at least the presentation would match and accidental slips wouldn't be so obvious. I like how UTV have embraced the new look. It still could have been ITV 1 Ulster but lets not quibble, and just enjoy the new look...
JA
jay Founding member
altrus posted:
I hate itv1s idents.

not much design work in them.


Of course there is design work in them, and lots of it.
MA
marksi
martinDTanderson posted:

Now what was stopping Scottish and Grampian doing this, at least the presentation would match and accidental slips wouldn't be so obvious. I like how UTV have embraced the new look. It still could have been ITV 1 Ulster but lets not quibble, and just enjoy the new look...


The UTV logo is well outside the 4:3 safe area.
WH
Whataday Founding member
cifpower posted:
Moz posted:
lovin_it posted:
Andrew Wood posted:


Are we supposed to be inside Big Ben looking out?

Could be - that's a novel idea!!!


Been done before by "On The Record"



...and Ricki Lake Laughing
JA
jay Founding member
Whataday posted:
cifpower posted:
Moz posted:
lovin_it posted:
Andrew Wood posted:


Are we supposed to be inside Big Ben looking out?

Could be - that's a novel idea!!!


Been done before by "On The Record"



...and Ricki Lake Laughing

LOL!! I was thinking that!
OH
ohwhatanight Founding member
Just to add that even The Sun newspaper has the new ITV1 logo on the tv listings page!

Rarely does a new logo ever make it into a listings guide at the correct time! lol Laughing
JA
jay Founding member
ohwhatanight posted:
Just to add that even The Sun newspaper has the new ITV1 logo on the tv listings page!

Rarely does a new logo ever make it into a listings guide at the correct time! lol Laughing


Tell me about it! My local paper still uses the 5 in a circle for Channel 5, and ITV is still Central, with the cake logo!
SP
Spencer
King of Wishful Thinking posted:
Why can't Calendar have a backdrop of Leeds or something? Other local news programmes have - Central has a backdrop of Leicester and Granada has one of Manchester.


The reason is that Calendar doesn't want to alienate viewers in Bradford, Sheffield and Hull - all of which are big cities in their own right and don't especially look towards Leeds as a regional centre.
JA
jay Founding member
Spencer For Hire posted:
King of Wishful Thinking posted:
Why can't Calendar have a backdrop of Leeds or something? Other local news programmes have - Central has a backdrop of Leicester and Granada has one of Manchester.


The reason is that Calendar doesn't want to alienate viewers in Bradford, Sheffield and Hull - all of which are big cities in their own right and don't especially look towards Leeds as a regional centre.


I don't look towards Leicester as a regional centre for the East Midlands though?? Maybe they will use a different city every day or week?
JA
jay Founding member
Not keen on the generic credits background, the text overlaps the middle stripe and it looks a bit messy.

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