ITV1/2/3 Rebranding

The more I see of ITV2 and ITV3's graphic packages, the worse ITV1's appears!


ITV2 and ITV3 both have great new ECPs using their colour scheme well and elements from their idents.


ITV1 have white and yellow text on a black background!


By this time next year, ITV1 will have revamped again! I bet my house on it (though I don't own a house!)

whys itv SPORT in a different style to the other logos

Is it just me who hates the ITV1 promo background etc.. it's way too dark for a gold logo.

Is this all ITV1's new idents or will there be new ones.

It depends if you've seen them all, and how many there are.

For example I've only seen the 'crying/sad' one once.

The Garage Door on seems very popular

A 'sombre' ident does exist: it's much like the break bumper, but with the yellow spotlight moving around a bit. (I can't quite remember if it's got a soundtrack or not)

I've seen the crying/sad one twice now, before Oceans Eleven (most probably due to the cinema screen at the end), and before the Eleventh Hour.

And I must admit, the first time that I saw it, I did feel slightly emotional, the music and images were so moving to me. Perhaps it was just me though.

I must admit that the actual ITV1 idents are still growing on me. It's very true that they don't look as amazing as ITV2 & 3, but unlike those, ITV1 is expected to appeal to many different audiences.

I do think that the idents represent this fact well, they could have been executed better, but that would take your attention away from the emotion that its trying to portray.

I'm still not sure on the appearance, the black still, it seems like an even bigger lack of effort on that front.

Interesting ITV Sport logo too.

It looks as if they made it up very quickly. I'm guessing that they'll save the ITV Sport graphics until the Champions League returns, though The Championship is on this Sunday, and surely old graphics would look out of place.

The logo is as if they've taken the 'itv' lettering and added the rectangle, and surely the word 'Sport' would be placed in the new ITV font rather than a regular one, wouldn't it?

Whoa! Whoa! What happened to ITV1 after the news then??

We had the old 'what's next' slide featuring a double bill of Footballers Wives! Anyone else get this?

Indeed, I had to double take realising that they'd actually relaunched this week!

i soo wish we had a snapshot!

all filmed in South Africa apparently