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ITV1/2/3 Rebranding

(January 2006)

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BR
Brekkie
The more I see of ITV2 and ITV3's graphic packages, the worse ITV1's appears!


ITV2 and ITV3 both have great new ECPs using their colour scheme well and elements from their idents.


ITV1 have white and yellow text on a black background!


By this time next year, ITV1 will have revamped again! I bet my house on it (though I don't own a house!)
BL
Blob
StevieB posted:
Just found this which I had captured on Monday night and hadn't realised!

http://www.utvtoday.co.uk/images/itv_sport.jpg


whys itv SPORT in a different style to the other logos
DB
dbl
Is it just me who hates the ITV1 promo background etc.. it's way too dark for a gold logo.
PG
P Goe
Is this all ITV1's new idents or will there be new ones.
AN
Andrew Founding member
P Goe posted:
Is this all ITV1's new idents or will there be new ones.

It depends if you've seen them all, and how many there are.

For example I've only seen the 'crying/sad' one once.

The Garage Door on seems very popular
GE
thegeek Founding member
fanoftv posted:
The one think, like many that does bother me is a lack of serious ident. To me, Channel 4 can get away with pylons creating the 4, five can get away with a plane in the sky, I don't think that ITV1 can have random people milling around, though it is strange to see an ident like this not only on ITV1, but also introducing the news.
A 'sombre' ident does exist: it's much like the break bumper, but with the yellow spotlight moving around a bit. (I can't quite remember if it's got a soundtrack or not)
FA
fanoftv
Andrew posted:
P Goe posted:
Is this all ITV1's new idents or will there be new ones.

It depends if you've seen them all, and how many there are.

For example I've only seen the 'crying/sad' one once.

The Garage Door on seems very popular


I've seen the crying/sad one twice now, before Oceans Eleven (most probably due to the cinema screen at the end), and before the Eleventh Hour.

And I must admit, the first time that I saw it, I did feel slightly emotional, the music and images were so moving to me. Perhaps it was just me though.

I must admit that the actual ITV1 idents are still growing on me. It's very true that they don't look as amazing as ITV2 & 3, but unlike those, ITV1 is expected to appeal to many different audiences.

I do think that the idents represent this fact well, they could have been executed better, but that would take your attention away from the emotion that its trying to portray.

I'm still not sure on the appearance, the black still, it seems like an even bigger lack of effort on that front.
FA
fanoftv
StevieB posted:
Just found this which I had captured on Monday night and hadn't realised!

http://www.utvtoday.co.uk/images/itv_sport.jpg


Interesting ITV Sport logo too.

It looks as if they made it up very quickly. I'm guessing that they'll save the ITV Sport graphics until the Champions League returns, though The Championship is on this Sunday, and surely old graphics would look out of place.

The logo is as if they've taken the 'itv' lettering and added the rectangle, and surely the word 'Sport' would be placed in the new ITV font rather than a regular one, wouldn't it?
PT
Put The Telly On
Whoa! Whoa! What happened to ITV1 after the news then?? Shocked

We had the old 'what's next' slide featuring a double bill of Footballers Wives! Anyone else get this?
AN
Andrew Founding member
Indeed, I had to double take realising that they'd actually relaunched this week!
MI
philMID
nok32uk posted:
Whoa! Whoa! What happened to ITV1 after the news then?? Shocked

We had the old 'what's next' slide featuring a double bill of Footballers Wives! Anyone else get this?

i soo wish we had a snapshot!
CR
ColonelRed
Andrew posted:
Square Eyes posted:
What's the emotion involved in picking out pink shoes ?

I like the music used in some of the idents, mainly the theme they use on the coming next slides, sounds good.

How many variants of ITV1 idents are there ?


Well so far there seems to be

1. Strange Man/Tree Hugging
2. Dog in Car/Kids rolling down hill
3. Tooth kid/Garage door man
4. Man with flowers
5. The famous muddy pigs
6. Kids in box/Man chasing cows
7. Boxing/Football crowd
8. "Embarrassment"

Any more?


all filmed in South Africa apparently

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