ITV1/2/3 Rebranding

that looks really nice, much better than the old black and grey one

Is it my imagination or have the announcers on ITV 1 changed their styles.The girl on tonight usually shouts at us and tonight she is very mellow .

I was thinking exactly the same thing! I just heard her announce into some regional programme on ITV1West and she was very mellow - there was an ITV1West ident but she only verbally mentioned 'ITV1' but did refer to the West of England in the talk.

She was the same with the Border regional programme.We only got the ITV 1 ident non regional .Into the Bill she was very sombre it sounds odd normally she sounds a bit like awwight mate jusssssgonnnaaa scweem at ye all .

Yes normally I find that announcer very annoying but she has been ok recently. I also saw the ITV1 West ident.

It sounds much more like the ITV4 style of announcing.

I like it - I think it gives the channel a more grown-up, edgy and modern feel. I was always put off by the OTT "feel-good" announcements.

i must say after seeing the new package settle in, i quite like it.

not as innovative as channel 4 but nethertheless pretty good.

i think it's going to take itv a few more years to really settle on an identity but they are slowly getting there.

they have just shown the old next time graphics with the blue and yellow at the end of the 11th hour and they had their own end credits not the stripes

It is clear that itv forgot to tell Central Soccor night that they had rebranded and changed there logo, as the programme still used the old itv SPORT logo on all of there astons. Also i noticed that the regional endcaps have also been using the wrong logo, Frost Tonight had the old itv London logo and Water World also had the old itv Central endcap. If this was a complete overhaul, you would think itv would try to ensure some continuity and atleast use the current logo.



The Eleventh hour was made in 2005 and was meant to be shown before the rebrand took place, so that is why the old gold and blue next time graphic was used. The programme also had a granada endcap.

However one next time graphic i am suprised about is the bill, as this programme is still using the old version.

Out of four regional programming junctions this week in the Meridian region, only Meridian Late had a regional ident and announcement.

The announcements at ITV are abysmal at best. Regional promotion is near to nothing and it seems they only bother with regional idents when they feel like it. BBC are so much smoother with regional continuity. ITV should take a page out of their book.

It depends on the region. Westcountry's regional ident has been used for everything except Westcountry Soccer.

Just found this which I had captured on Monday night and hadn't realised!

http://www.utvtoday.co.uk/images/itv_sport.jpg