ITV1/2/3 Rebranding

itv/com/yorkshire redirects to itvregions.com/yorkshire.

Those images make the West news look pretty good. Not too sure about the name though!

Bob Crampton seems a really odd choice for weather presenter - why doesn't Gill Impey do it again? I'm sure she presented the HTV weather for a few years until about 2000?

The Granada name isn't dead yet, it still made tonight's major new drama!

Those clean credits with the generic blue background look better than the new ones!

EDIT

Something I've just noticed. The 'line' here...
http://www.leeseaman.com/tvidents/presentation/itv/1/breakbumper1b.jpg
Looks similar to the line/scratch thing on the old credits
http://www.leeseaman.com/tvidents/presentation/itv/1/next.jpg
Therefore they didn't need to be changed to these dodgy blue stripe ones at all!

Also, with no extra bit on the right of the credits, the whole generic credits move to the side bit doesn't look as good, as the credits are no longer centered. This I feel is a backward step

It was also at the end of tonight's Emmerdale before it quickly changed to the new ITV Productions.

I thought that too but I don't think Gill would return, she's more of a business woman nowadays. I must admit the programme felt a lot more local tonight, it's gone back to its original HTV News format really.

Why are people continually knocking UTV?
They have not done a bad job for a small regional TV company, and after all they have radio stations they rebranded recently using the UTV logo, a new one does not make any sense.

http://www.itv.com/listings/customise.aspx?link=http://www.itv.com/listings/customise.aspx

the footer is fooked in Firefox!!

I love the fact that SMG has changed its opening titles to Scotland Today to replicate the ITV News blocks look, just in time for ITV PLC to change their look. It really looks out of place tonight.

I guess the idents will grow on me, not a big fan at the momment.

I'm very impressed with the rebranding across ITV, though the ITV1 idents do seem a tad odd I'll admit, but apart from that it's very nice indeed.

Completly agree with you - this is by far the worst aspect of the new design. It wouldn't be so bad if the central strip actually accomodated the credits - but they don't! And they don't animate at all. Pure black credits would have been better than this!


My opinions not changed since this morning - ITV2, ITV3 both do the channels justice. ITV News looks good, but ITV1 is dire. Oh, and the ITV4 idents are still as bad as it was when they started, but the general presentation still makes it better than ITV1!


Finally - meant to say this earlier but I notice the Teletext on ITV logos on Freeview were all updated today. It took them at least a week last year when C4 changed their logo!

I'm very impressed with ITV 2, and ITV 3 seems very well implemented, however ITV 1 looks like a missed opportunity.

The scenes themselves are OK, but there isn't enough done to make it much more than a logo placed onto an image. The focus on emotions, and framing is a nice idea, but it just hasn't been done i'd imagined something more along the lines of a digital camera framing focus...

Just one scene per ident, the logo animating as it does now but with the original background being slightly blurred. As the line finishes moving out the focus is pulled through into the main object of the ident; possibly with a pause/flash as the logo either forms into the centre or the bottom corner.