TV Home Forum

ITV1/2/3 Rebranding

(January 2006)

This site closed in March 2021 and is now a read-only archive
PA
pad
I'd like to say now I just HATE ITV1's idents (and to a lesser extent its logo)

They are annoying in several ways. Firstly I just hate the logo being HUGE on the left, I just hate how it opens out and refuses to close again, I just hate how the logo is too bright and the 'itv' is almost unreadable, and I just hate how the videos aren't even usually contained inside the expanded logo either.

They are pathetic.

Aside from that, the revamp is great. Good promos on all channels, nice update to the news, though the new music will take some getting used to. ITV2 and 3 are great.
MA
marksi
nidave posted:
tvchris posted:
these UTV graphics are so nasty! its bad!


Am I the only one that actuly like these?
There is alot more effort put into it than just filming scenes from found the country... they have had some thought put into them.


It'll be "UT" for those people watching a digital picture on centre cut-out.
KE
keithgreer
marksi posted:
nidave posted:
tvchris posted:
these UTV graphics are so nasty! its bad!


Am I the only one that actuly like these?
There is alot more effort put into it than just filming scenes from found the country... they have had some thought put into them.


It'll be "UT" for those people watching a digital picture on centre cut-out.


That's not fair, it quite clearly says UT, not sure if the new name will catch on!
DB
dbl
Andrew posted:
This slide on this morning's Calendar East bulletin needs a bit more work!
http://www.rp-networkservices.com/tvforum/uploads/calendareastnew2.jpg

Oh Dear! Couldn't they just minimize the font, or would that be breaking the branding guidelines?
MI
philMID
pad posted:
I'd like to say now I just HATE ITV1's idents (and to a lesser extent its logo)

They are annoying in several ways. Firstly I just hate the logo being HUGE on the left, I just hate how it opens out and refuses to close again, I just hate how the logo is too bright and the 'itv' is almost unreadable, and I just hate how the videos aren't even usually contained inside the expanded logo either.

They are pathetic.

Aside from that, the revamp is great. Good promos on all channels, nice update to the news, though the new music will take some getting used to. ITV2 and 3 are great.


I THINK THE LOGOS ARE GREAT! BETTER THAN THE YELLOW AND BLUE!!I
I'm quite happy that ITV day has gone. The logo used to look awful and it was pretty useless really. If they kept it they should have called it ITV 1 Day.


Smile Great new look revamp! Love it. Website might need some improvement as some parts still have the old logo.

EG: http://www.itv.com/images/ITV2/itv2_nav_graphic.jpg
AL
altrus
http://www.leeseaman.com/tvidents/presentation/itv/3/breakbumper3.jpg
http://images-eu.amazon.com/images/P/B0007NLSHY.02.LZZZZZZZ.jpg
See the simmilarities.
LU
Luke
very negligible. what is your point?
JE
Jez Founding member
With regard to the regional programme on ITV1 Wales at 8pm, straight after Corrie the coming up next slide promoted the programme and Corrie at 8.30pm, this never happened with regional programmes when we had our own announcers in Wales so thats one good thing that has come out of them going.

The announcer called the station "ITV1 Wales" before the regional programme and the endcap was the ITV productions one.

I wonder if this means that other regions will have their own idents before regional programmes?
BE
benjy
I don't know if this has been mentioned, but the new ITV Sport logo was shown at the end of the NFL Super Bowl highlights on ITV4 earlier this evening.

I've done a quick mock-up.

http://www.rp-networkservices.com/tvforum/uploads/itvsport.gif
WH
Whataday Founding member
dbl posted:
Andrew posted:
This slide on this morning's Calendar East bulletin needs a bit more work!
http://www.rp-networkservices.com/tvforum/uploads/calendareastnew2.jpg

Oh Dear! Couldn't they just minimize the font, or would that be breaking the branding guidelines?


No need, it should say: itv.com/yorkshire They've got it wrong.
HA
harshy Founding member
pad posted:
I'd like to say now I just HATE ITV1's idents (and to a lesser extent its logo)

They are annoying in several ways. Firstly I just hate the logo being HUGE on the left, I just hate how it opens out and refuses to close again, I just hate how the logo is too bright and the 'itv' is almost unreadable, and I just hate how the videos aren't even usually contained inside the expanded logo either.

They are pathetic.

Aside from that, the revamp is great. Good promos on all channels, nice update to the news, though the new music will take some getting used to. ITV2 and 3 are great.


Well I did say a few days ago, that the ITV1 idents were awful and I knew it wouldn't look good on screen, they should use some of the ITV3 idents instead, or better still swap the ITV3 idents onto ITV1!

I haven't seen the news stuff, but the ITV Productions endcap looks very good indeed, and it's nice to see the traditionally bland ITN endcap given some treatment.

ITV2 have got it right I think and ITV3 is very good, thoughtful and well executed, the ITV1 idents are a joke though, which is a real shame really as the breakbumpers, trailers and news graphics are quite good.

The websites will sort themselves out I guess, a few more tweaks required to the CSS I guess!
OH
ohwhatanight Founding member
Asa posted:
........The logo doesn't really do anything but as pointed out the previous breakbumper acts as a little animation - shame about the fact there's a split second of black inbetween! Maybe they could get it to fade from one to the other, making it seem a little more seamless. ......


On ITV1Wales there doesn't seem to be any black between these two items and so flows splendidly into each other! It really looks effective!

Also it was great to see a coming next slate for Wales This Week and Coronation Street. I don't ever remember a regional programme getting a coming next slate previously?

Newer posts