ITV1/2/3 Rebranding

Well here we go again with another ITV rebrand for ITV1, 2 and 3.

This thread will open just before 9.25am when the existing 'ITV Network Rebrand' thread will close.

In the meantime you might like to browse the older threads on ITV rebrands:

September 2003 - When the celebrity design was revamped

November 2004 - When the current design launched

Asa

I have just seen a promo for celebrity fit club and was quite impressed

Just seen another different promo and really liked it, however not over keen on the ident.

The promos are nice, not sure on the idents yet. Looks like "ITV Day" has gone.

Was it just me, or did they cut off the beginning of the ident slightly?

It didn't make me go 'wow', but it was okay I suppose. The 'dah dee dahh' music was a bit odd tho.

The style of the promo beforehand looked better than the UTV versions we've seen.

Will reserve judgement fully until I've seen more.

Just seen the first ITV 1 ident. It started with a woman holding a baby then went through to the people hugging a tree like a showreel. The music was quite calm and soft.

Well that's reason for celebration at least.

I'm dissapointed at itv1's ident.


like the trailers though.

Indeed. Quite funny that the last ever promo in the old style, shown just before GMTV was one for ITV Day

ITV Day only lasted 8 months!

itv plc website has had a makeover, however itv 2 is still showing the olod page and the itv news page has not changed yet either

So how does the itv1 logo animate? Does it end with the right hand bar like itv2 & 3 or is that missing like in the pre-release pics?

Unless of course they used a 'normal' ident just because it's the first day?

First sign of a new look UTV:

http://www.utvtoday.co.uk/images/ident1.jpg

This was the first ident at 9:25am

EDIT: Video Clip