ITV Weekday Afternoons

Trouble is ITV aren't making their favourite programmes anymore. They make less in a year now than they used to make in a week.

Isn't the reason ratings dropped so low for CITV on ITV1 because they pretty much gave up on it when it was on a high?

No because the ratings for CBBC on BBC ONE are also low and they still show new programmes

I hate how television has become. Once it was a beacon of great entertainment and now only television networks are only interested in gaining money. These people need a good kick up the backside. And the Government is allowing them to do this. It's shocking.
Multi-channel television has killed good television.
If there wasn't this digital switchover malarkey, then we wouldn't be here mourning the loss of good quality Children's ITV [and BBC].

Ratings may not have been great, but generally CITV coud air ad free anyway, and I don't know about now but initially when ITV dropped it's kids programming it still had about an hour without ads (or with little ads) in the afternoon.

I don't think anyone expects CITV to return as it was, but ITV still need a fixed regular slot for kids programming, whether that's an hour a day in the afternoon (not necessarily all year round), or as probably more practical, a regular slot on weekend mornings. Hopefully with F1 and soon The Championship gone from ITV1 they can begin to establish themselves in the morning slot - but they need a flagship programme or two to do that. IMO the best way to do that is to return to the Saturday morning market - it may cost more to produce, but is certainly more appealing to advertisers - and let's them get away with using a programme which probably appeals to an older audience to meet their kids TV target.