ITV Weekday Afternoons

What is up with ITV's weekday structure currently and why does ITV insist on constantly repeating the same dramas?

Foyle's War is being repeated for the umpteenth time. And if it is not Foyle's War, it is bloody Midsomer Murders.If repeats are the order of the day - try something new for repeats: comedies or lifestyle programming. When can you say the last time these comedies The Upper Hand and Me & My Girl [whatever happened to Richard O'Sullivan? - the last time I saw him was on ITV's The Paul McKenna Show around 1995ish] were last aired?

Or between the times of 3pm and 5pm - reinstate Children's ITV. Why is ITV's game plan of wanting to reduce its children's programming by insisting on having a channel exclusively for kids. What common sense is there for wanting CITV's time length to go down from 10 hours per week to 60 [just counting weekdays]?

A wild stab in the dark here - advertising revenue?

Yes, advertising revenue. But, you never know, advertising revenue may improve. Or stay where they are. Either way, I very much doubt ITV would lose more revenue.

He's in Brinsworth House, the retirement home for entertainers, I believe he's not too well at all
http://en.wikipedia.org/wiki/Richard_O%27Sullivan




It's fairly obvious - childrens TV is expensive, it's minority programming and they can't sell advertising space to fast food companies any more

up here in scotland we not getting that this week, saying that WE never got the alan titchmarsh show either.

My main complant is the news I would like it to go back to 12.30pm!"

Well, wouldn't drama be considered minority programming?

CITV Channel, I bet, does not get that many viewers and I also bet that whenever it is on ITV1, it gets more viewers than CITV Channel does, anyway.
Another possibility, I reckon, is to cease transmission of CITV Channel and the advertisements on it could go towards ITV1's time. Why? Because commercial television will always get adverts on it.

And, no doubt it would be expensive making new programmes but if ITV1 puts CITV on for 1 hour, they could fill it in with old programmes like Knightmare and Woof! and not make any new programmes whatsoever.

I think you're a dreamer. While the generation that grew up with those programmes would love to see those programmes again the children of today wouldn't. If the children of today were going to watch them, they'd have put them out on the CITV channel by now.

As for drama being minority programming? Well no, it is usually considered to have a mass appeal. It does depend what the drama is though.

BARB ratings...

Just click down the page on the link to see CITV Channel's top ratings, the highest is 293,000, towards the end of the life of it being on ITV1 in the afternoons, they'd be lucky if they were getting 400,000 viewers, hence why ITV dropped the slot, that proves that most of the viewers still access the channel.

If we were still in the day of only BBC1 and ITV providing Kids programmes then fair enough, but the marketplace is over crowded and the competition has killed CITV on ITV1. ITV's ratings have also increased since the block has been dropped. ITV needs as much money as it can at the moment and I think it's worth the sacrifice.

No, of course not. You can't get a much more mainstream, popular genre than drama.

Childrens Programming is aimed at a small minority of the viewing qudience... it's minority programming

that's because today's kids are games addicts and they wouldn't know the concept of a quality kids programme, at least we grew up in the right generation, we had quality programming!

You might want to take a look at what Nick Jr and Nick Jr 2 put out after about 8.30 each night

Kids won't care whether their programmes are on ITV1 or the CITV Channel- as long as they still get to watch their favourite programmes they don't care!