It doesn't really matter what launched first, it's what they did with it. ITV.co.uk was a mess of separate websites until the first attempt to bring them into line with ITV.com.
I guess the regional structure held it back, though ITV.com did predate ITV Plc by a few years, whilst STV's insistence on reference to their website probably means they get mentioned more on ITV now than they ever have. I wonder how many Scots head to stv.tv first!
The regional structure should not even be an excuse, they should have put the regional links on their website.
Last edited by AlexEdohHD13 on 27 February 2016 11:18pm
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