ITV to trial embedded adverts during programmes?

http://technology.timesonline.co.uk/tol/news/tech_and_web/article4856354.ece

i can imagine it will be like some of those late 1990s web pages with big flashing banners and logos placed randomly

an interesting idea nonetheless... assuming it gets past the regulators.

off the top of my head, i can't say there is anything i've watched on itv in ages but if i was an avid itv viewer i have to say i probably would turn to other channels if my viewing enjoyment was ruined by flashing mcdonalds logos.

Ew no. Can't they just allow subtle product placement?

Well if we're putting our faith in OFCOM...

Embedded adverts seems wrong in my opinion, and could damage/ruin the programme depending on how distracting the adverts are.

I'm surprised that ITV haven't taken advantage of the relaxed rules regarding ad breaks which I think are now in place. In Australia for some programmes they stick an advert break a few minutes before the end of the programme, and then at the end of the programme they have one channel trailer (sometimes no at all) before running into the next programme. Whilst I've found it somewhat irritating whilst out in Oz it does surprise me ITV haven't considered trying it.

Yes, come on ITV, banners galore!

One more nail in that coffin is just dandy by me.

Presumably they'd need a major change in regulation in order to permit this, and given that product placement has recently been ruled out, I can't see this being given the green light.

Don't assume the technology will just be used for commercials. I'm sure Red Bee/BBC are looking at the system to further vandalise programme playout in the name of 'marketing'.

Well they might as well mightn't they considering they got rid of kids programmes, religious programmes, regional programmes, completely redrawn the regional map, etc, etc.

Well, after F1 moves to the BBC next year, there will (almost certainly) be literally nothing I want to watch on ITV, so...

Saw this in the paper today.

Apparently this is only for the online viewership - regular transmissions, ITV have "no plans" for it.

Subliminal pictures messages on TV are banned as is product placement (for the time being anyway).

Subliminal messaging could potentially be an incredibly effective method of advertising, but the United Nations claims its an infringement of human rights.

Had a look at the example film on the internal site here - pretty crap but no more annoying than pop ups or ads you have to sit through before a video comes on.

It's illegal here - it'd surprise me if that wasn't the case in the UK which seems to be a bit more heavily-regulated. More specifically:


This came up because Network Ten used in last year in their coverage of the ARIA awards (ARIA = Australian Recording Industry Association). Media Watch covered it.
http://www.abc.net.au/mediawatch/transcripts/s2082405.htm
http://www.abc.net.au/mediawatch/watch/default.htm?program=mediawatch&pres=20071105_2120&story=4