CW
That to my mind is the only way that ECPs should be done. The way UK ECPs are done, with the ECP being generated 'live' and the credits having to be formatted in a way to allow for ECP squeezing I don't see as a very good approach - it often looks a bit disjointed, often fails to fit the screen properly, and the credits always look either good with the ECP, or good without, never good with both.
And because so many separate production companies are involved in the generation of our TV now, changing the design is a complex process which takes ages to role out properly (hence why it took 2 years for ITV's original generic credits to be fully implemented, and why the 2002 backdrops were still rattling around long after the rest of that presentation set had been withdrawn).
On the bit of the ECP that we never mention on here (the promotion itself), there are also problems because the promotion has to be designed to fit the runtime of the credits - shorter and longer promotions on a per junction basis can't happen.
IMO, it would be much better if production companies made a programme with whatever credits in whatever style and whatever duration they want, and if the broadcaster doesn't want to air them, then it should fall on them to generate the ECP as a single package containing both the promotion and the credits.
This would allow things to be produced much more coherantly, to run to different lengths at short notice, and for a new design to be uniformly implemented at once without the need for complex credit design rules and timeframes to implement them.
cwathen
Founding member
Quote:
Therefore the US programme makers only make one set of credits (the international ones). Thus US programme makers dont have to worry about making ECP safe credits like those who make shows for itv, they just make it the way they want and the US network decides what to do with it.
That to my mind is the only way that ECPs should be done. The way UK ECPs are done, with the ECP being generated 'live' and the credits having to be formatted in a way to allow for ECP squeezing I don't see as a very good approach - it often looks a bit disjointed, often fails to fit the screen properly, and the credits always look either good with the ECP, or good without, never good with both.
And because so many separate production companies are involved in the generation of our TV now, changing the design is a complex process which takes ages to role out properly (hence why it took 2 years for ITV's original generic credits to be fully implemented, and why the 2002 backdrops were still rattling around long after the rest of that presentation set had been withdrawn).
On the bit of the ECP that we never mention on here (the promotion itself), there are also problems because the promotion has to be designed to fit the runtime of the credits - shorter and longer promotions on a per junction basis can't happen.
IMO, it would be much better if production companies made a programme with whatever credits in whatever style and whatever duration they want, and if the broadcaster doesn't want to air them, then it should fall on them to generate the ECP as a single package containing both the promotion and the credits.
This would allow things to be produced much more coherantly, to run to different lengths at short notice, and for a new design to be uniformly implemented at once without the need for complex credit design rules and timeframes to implement them.
I've never found the estuary whine particularly attractive.