ST
I noticed this trailer just before Emmerdale for ITV Mobile. First time I've heard of it and no doubt it's aimed at recouping some of the lost revenue from ITV Play (although they aren't charging premium rates for the texts)
Here are some caps. (The full trailer is here on YouTube )
http://www.rp-networkservices.com/tvforum/uploads/itvm_3.jpg
http://www.rp-networkservices.com/tvforum/uploads/itvm_4.jpg
http://www.rp-networkservices.com/tvforum/uploads/itvm2.jpg
Here are some caps. (The full trailer is here on YouTube )
http://www.rp-networkservices.com/tvforum/uploads/itvm_3.jpg
http://www.rp-networkservices.com/tvforum/uploads/itvm_4.jpg
http://www.rp-networkservices.com/tvforum/uploads/itvm2.jpg