ITV Takes Full Ownership of GMTV

Sky News reporting the above.

That better! how did you you get ITV and GMTV mixed up!

also what does this mean for the Disney carttoons?

Indeed, the I got confused in all the excitement!

Media Guardian reporting that ITV has taken full control of the Channel 3 breakfast franchise, buying Disney's 25% stake in a £22.25m deal.

I know, we're all excited. Deep breaths...

About time they did, although it certainately leaves a whole question mark over the future of their Kids programmes, where a lot of them come from Disney.

Although it's technically still a Licence and probably will be for a few years to come, I wouldn't be too surprised at cutbacks or any merging with other ITV departments.

Is spending £22.25M the wisest thing to do when your strugling with money?

"ITV Breakfast" anyone?

"ITV Morning"

ITV Press Release

http://www.itvplc.com/media/newsrelease/?id=26585

And a little more from Media Guardian . . .

http://www.guardian.co.uk/media/2009/nov/26/itv-buys-remaining-gmtv-stake

Editorial review beginning next week; closer integration looks likely.

This could be very awkward for STV (and to a lesser extent UTV). Technically there's surely nothing to stop ITV PLC rebranding 6am to 9.25am as ITV1, and causing all sorts of trouble within those hours.

<voiceover>"ITV News....................................... at Breakfast"</voiceover>

<vo> From the Studios of ITV plc. on the South Bank of the River Thames - the news from ITV Breakfast with some tart</vo>

Anyway. For a company who "can no longer sustain it's regional news responsibility and may have to start selling assets" HOW THE HELL CAN THEY AFFORD TO BUY GMTV?!?. I mean, for goodness sakes, it isn't right.

I say, we all chip in and try to raise enough to buy ITV out. We'd sort them out.

iTV-AM?