ITV Sport Select

ITV Sport Select is broadcasting a trailer at the moment, and the interactive element is also working.  The first match screened is on Sunday 19th August.  

ITV Sport Select is the PPV Premiership service runing alongside ITV Sport Channel and ITV Sport +.  
There are more details, pics and a download of part of the trailer (it is very long) on my website.  

http://www.the.squat.btinternet.co.uk/images/itvsportselect1.jpg

It has now been broadcasting for nearly a week now, however as the channel shares bandwidth with the ITV Sport Plus channel, it is only on-air late night - lunchtime.